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Insights

Panel: Understanding Today's Evolving TV Audience

Audience viewing preferences and behaviors are changing rapidly, influencing ...

Interviews

Advertising On TV Means More Than Commercial Breaks

When it comes to advertising on television, most people think of traditional ...

Case Study

Case Study: Extending Ads Beyond The Big Screen Pays Dividends

Content consumption is on the rise across all formats. But let’s face it—nobody ...

Case Study

The Agency Review: Cara Lewis, EVP, Head of US Investment, Dentsu at Amplifi USA

What are the biggest challenges facing agencies today? How is the media ...

Interviews

Smart TV Owners Still Watch Ad-Supported Video

A lot of people in the industry think AVOD only reaches people who don’t want ...

Research • Analysis

Smart TV Ads Increase Reach and Conversion For Linear Campaigns

Advertisers supplementing their linear TV ad campaigns with smart TV video ads ...

Case Study

Panel: How the Evolution of Smart TV Will Change Advertising

Smart TVs offer advertisers a host of new capabilities, from audience targeting ...

Interviews

The Agency Review: Carrie Drinkwater, Chief Investment Officer, MediaHub

Interviews
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