Smart TVs Drive Incremental Brand Reach Over Linear Campaigns

Today’s advertising landscape is incredibly fragmented. Viewers consume TV—and ...

Panel: Fresh Perspectives In Measurement Innovation

Measurement and attribution are two of the louder buzzwords driving the ...

What Did Audiences Watch Most in 2021?

There are many ways to watch TV these days. But traditional linear remains the ...

Video: How To Reach VIZIO Viewers On Other Devices

VIZIO Ads Campaigns Deliver Lasting Impact On Consumers

The practice and measurement of advertising is about more than views and reach. ...

The Agency Review: Omara Hernandez, SVP, Group Director, Canvas Worldwide

Panel: Breakthrough Marketing to Streaming Audiences

The latest Variety Streaming Room panel focused on how programmers can stand ...

The Agency Review: Dave Campanelli, EVP and Chief Investment Officer, Horizon Media