---
title: Insights (12)
description: VIZIO insights. (12)
---

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## Insights

### Sort by category Interviews Case Study Ad Innovations Analysis Platform Inscape Partnerships Audience Research Programming

## [![](https://platformplus.vizio.com/hubfs/Patio_Wide_0183_post_01_CJR.jpg) Co-Viewing Measurement is a Must Have To Measure CTV Like Traditional TV By Charbel Makhoul, Vice President of Product Management, Data Science and ... Inscape • Analysis](https://platformplus.vizio.com/insights/co-viewing-measurement-is-a-must-have-to-measure-ctv-like-traditional-tv)

## [![](https://platformplus.vizio.com/hubfs/FootballV.jpeg) Audience Targeting Bolsters VIZIO Home Screen Promotions One of the best ways to drive viewership of TV programming among smart TV users ... Case Study](https://platformplus.vizio.com/insights/audience-targeting-bolsters-vizio-home-screen-promotions)

## [![](https://platformplus.vizio.com/hubfs/Polaris.png) How To Launch A New Channel In Today’s Smart TV Landscape At VIZIO, we add new content from partners at a pretty regular clip, with ... Analysis](https://platformplus.vizio.com/insights/how-to-launch-a-new-channel-in-todays-smart-tv-landscape)

## [![](https://platformplus.vizio.com/hubfs/ODonnell-AdExchanger.png) Interview: How ACR Data Is Revolutionizing The Ad Business VIZIO Platform+ Chief Revenue Officer Mike O’Donnell sat down recently with ... Interviews](https://platformplus.vizio.com/insights/interview-how-acr-data-is-revolutionizing-the-ad-business)

## [![](https://platformplus.vizio.com/hubfs/JakeMarx-png.png) The Agency Review: Jake Marx, Global Head of Partnerships, Stagwell Media Network Interviews](https://platformplus.vizio.com/insights/the-agency-review-jake-marx)

## [![](https://lh4.googleusercontent.com/M4y4wsjJRWVMtqeWrp9K3sDj1LLsLDDar4iSF6UkGPfnv_bQmxxZGz42Qfvs7yiZhrzJqbIyeTESH2fqn79iR-U-j40TupxWPyjplLjZTtIfQcQf9fTJ3d98qJ_XJNv8sHiJ2O5j) Smart TVs Drive Incremental Brand Reach Over Linear Campaigns Today’s advertising landscape is incredibly fragmented. Viewers consume TV—and ... Case Study](https://platformplus.vizio.com/insights/smart-tvs-drive-incremental-brand-reach-over-linear-campaigns)

## [![](https://platformplus.vizio.com/hubfs/TVOT.png) Panel: Fresh Perspectives In Measurement Innovation Measurement and attribution are two of the louder buzzwords driving the ... Interviews](https://platformplus.vizio.com/insights/panel-fresh-perspectives-in-measurement-innovation)

## [![](https://platformplus.vizio.com/hubfs/Cheerful%20group%20of%20friends%20watching%20football%20game%20on%20tv.jpeg) What Did Audiences Watch Most in 2021? There are many ways to watch TV these days. But traditional linear remains the ... Inscape](https://platformplus.vizio.com/insights/what-did-audiences-watch-most-in-2021)

## [![](https://platformplus.vizio.com/hubfs/BergmanBeetTV-png.png) Video: How To Reach VIZIO Viewers On Other Devices Interviews](https://platformplus.vizio.com/insights/video-how-to-reach-vizio-viewers-on-other-devices)

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