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title: Data & Analytics
---

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## Currency-Grade TV Data

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 Real-time, glass-level verification

### The data behind the biggest screen in the home.

Powered by VIZIO’s top-selling Smart TV operating system, Inscape is the industry’s largest source of TV viewing data, with 28+ million opted-in devices. In a fragmented landscape, Inscape provides modern TV intelligence to power more effective planning, targeting, and measurement.

[Learn More](https://www.inscape.tv/)

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By The Numbers

### TV Market Trends Report

[Download The Latest Report](https://www.inscape.tv/resources/insights/2026/report--inscape-tv-market-trends-q2-2026)

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### The Industry Trusts Inscape

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#### Agencies & Advertisers

Plan, measure, and optimize campaigns. Find the households linear missed, target the audiences that matter, and prove outcomes with currency-grade data.

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#### Networks & Broadcasters

Attract, engage, and retain audiences. Understand tune-in, share, and churn across linear, streaming, and FAST in near real time.

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#### Analytics & Measurement Partners

Develop custom and syndicated metrics. Build on the industry’s largest single-source ACR footprint, delivered with full transparency.

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#### OEMs & Platform Partners

Expand and evolve first-party data. Turn glass-level viewership into sharper personalization, new products, and incremental revenue.

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 See the Full Impact of Every Campaign

### VIZIO Analytics

Understand how VIZIO experiences move audiences from awareness to action, with measurement across the full funnel.

[Hear from our partners](https://platformplus.vizio.com/insights/vizio-and-disney-make-holiday-discovery-instant-with-one-magic-word?hsLang=en)

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