Case Study: Extending Ads Beyond The Big Screen Pays Dividends

Content consumption is on the rise across all formats.  But let’s face...

The Agency Review: Cara Lewis, EVP, Head of US Investment, Dentsu at Amplifi USA

What are the biggest challenges facing agencies today? How is the media...

Ohio State Topped 2021 Season College Football Viewership

Regular Season Team Rankings after Week 13

Ohio State took the viewing...

Smart TV Owners Still Watch Ad-Supported Video

A lot of people in the industry think AVOD only reaches people who don’t...

Smart TV Ads Increase Reach and Conversion For Linear Campaigns

Advertisers supplementing their linear TV ad campaigns with smart TV video...

The Michigan State Spartans vs. Michigan Wolverines Topped Week 9 College Football Viewership

Week 9

No 8 ranked Michigan State hosted the No 6 Michigan in a battle of...

Panel: How the Evolution of Smart TV Will Change Advertising

Smart TVs offer advertisers a host of new capabilities, from audience...

The Agency Review: Carrie Drinkwater, Chief Investment Officer, MediaHub