VIZIO Ads

Connecting The Living Room And Storefront

Experiences Built For The Modern Viewer

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Content To Commerce

Driving better brand outcomes by creating better viewer experiences.

VIZIO is built for streaming, helping advertisers reach viewers from the moment they turn on the TV and extend those experiences across screens and devices — driving greater impact from the living room to the point of purchase.

By The Numbers

Streaming Is Changing Our Relationship With TV

#1 (5)

VIZIO was the top-selling TV OS as of August 2026.

#1 (8)

Of time spent on VIZIO devices is streaming.

#1 (9)

Average time viewers spend on VIZIO Home Screen throughout the day.

The first touchpoint for millions of viewers

Home Screen

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Home Screen Hero

Front and center with autoplay video that delivers instant entertainment.
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Discover Spotlight

Reinforce messaging, with full-row takeovers and animated executions designed to stop viewers in their tracks.
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Recommends

Surface timely deals right when viewers are in decision-making mode.
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Collection Pages

Align with seasonal and cultural tentpoles, while giving viewers more entertainment options to enhance the experience.
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Sports Zone

Bringing every sport, every team and every game under one roof, so fans can stop scrambling and start streaming.
BYE

Branded Content

Helping brands actually become the entertainment.

Premium Inventory, Premium Environments

In-Stream Experiences

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Video Spots

Reach viewers in premium ad-supported environments with traditional :15s and :30s spots.
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Pause Ads

Reach viewers when they pause the action, and leave a lasting impression.
Proven Success

Interactive Formats

Apply interactive opportunities through CTV video with quizzes, shoppable, QR codes, & more.
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MAKING LIFE EASIER

Meet Maria

Go behind the scenes to learn how VIZIO and Walmart transform brand engagement into a seamless journey that adds value to daily life for millions of people.
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Inscape Glass-Level Insights

Powered By First-Party Data

Powered by VIZIO’s top-selling Smart TV operating system, Inscape is the industry’s largest source of TV viewing data, with 28+ million opted-in devices. In a fragmented landscape, Inscape provides modern TV intelligence to power more effective planning, targeting, and measurement.
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Better Together

Home Screen paired with CTV video drives the best results

Whether you’re a media and entertainment brand driving ticket sales and tune-in, or a CPG brand moving product, holistic experiences across VIZIO inventory drive maximum impact.
Watching Sports

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