Audience Targeting Bolsters VIZIO Home Screen Promotions

One of the best ways to drive viewership of TV programming among smart TV users ...

How To Launch A New Channel In Today’s Smart TV Landscape

At VIZIO, we add new content from partners at a pretty regular clip, with ...

Interview: How ACR Data Is Revolutionizing The Ad Business

VIZIO Platform+ Chief Revenue Officer Mike O’Donnell sat down recently with ...

The Agency Review: Jake Marx, Global Head of Partnerships, Stagwell Media Network

Smart TVs Drive Incremental Brand Reach Over Linear Campaigns

Today’s advertising landscape is incredibly fragmented. Viewers consume TV—and ...

Panel: Fresh Perspectives In Measurement Innovation

Measurement and attribution are two of the louder buzzwords driving the ...

What Did Audiences Watch Most in 2021?

There are many ways to watch TV these days. But traditional linear remains the ...

Video: How To Reach VIZIO Viewers On Other Devices