Banners & Tiles - Static

VIZIO Creative Guidelines > Media & Entertainment > Banners & Tiles - Static

Unit	Image Dimensions	Image Max. File Size
Impact Double Play (2 tiles)	848px x 477px	500 KB
Impact Showcase (3 tiles)	560px x 315px	500 KB
Sponsored Carousel (5+ tiles)	Min: 320px x 180px Max: 848px x 477px	300 KB
Highrise Banner	1720px x 360px	500 KB
Spotlight Banner	1720px x 200px	500 KB
Apps Page Double Tile (Displayed on Apps Page)	920px x 160px	300 KB
Search page Banner (Displayed on Search Page)	380px x 380px	300 KB
Pencil Banner (Displayed on Sports Zone)	1720px x 80px	300 KB
Recommends (Notification on bottom)	600px x 144px	300 KB
Inputs Menu - Tile (Row title not applicable)	Min 256px x 144px Max 848px x477px	500 KB
Recent Apps - Tile (Row title not applicable)	Min 256px x 144px Max 848px x477px	500 KB

General Banner Notes
File Type	JPG, PNG
Row Title Character Count (not applicable to recent apps - Tile Banner or Apps Input Menu Tile Banner)	Headline copy is approximately 40 characters, including spaces. Copy under the banner/tile is a CTA (action-oriented that lets user know when banner/tile is clicked on).
Legal Text	Minimum size recommended for legibility is 11px

Specs
QR Codes	QR codes are acceptable to drive viewers straight to an offer or additional details High contrast against a solid background - black code on white preferred Minimum size is 100px x 100px. **Note that scale varies by TV screen size and may require zooming in or moving closer for scannability
Character Count	Top Line: 29 characters max Bottom Line: 65 characters max
Call-to-Action Destinations	CTA can be used for launching an app or a Click-to-Play Video, Collection Page, or the Sports Zone Home or Individual Sport Page.
CTA Text Options	Watch Now Watch Trailer Watch For Free Streaming Now/Now Streaming Learn More View Collection Sign Up Today Subscribe Now Explore Sports Zone Visit Sports Zone Explore Now

Excessive Text/Logos
Banner images that have an excessive amount of text and/or logos can cause readability issues for the user. Infraction shown on Impact Showcase.
Incorrect Example ✘	Correct Example

Mimic Platform UI: Border
Having a border around the banner or tile image can mimic a focus state that is confusing for the users. Infraction shown on Impact Double Play.
Incorrect Example ✘	Correct Example

Mimic Platform UI: CTA Button
Including a CTA button within a banner or tile image is confusing for the user. Our platform highlights around the image, making the whole image a CTA, rather than having a focus state around the button.Infraction shown on the Spotlight banner.
Incorrect Example ✘	Correct Example

Mimic Platform UI: Adding Tags
Tag graphic add-ons on images competes with our UI. Infraction shown on sponsored carousel (below the collections row).
Incorrect Example ✘	Correct Example

Mimic Platform UI: Solid Black Background Color
Banner images using a solid black (hex code #000000) background makes content blend within our UI. A suggested hex code color to replace black is #121111. Infraction shown on the Highrise banner.
Incorrect Example ✘	Correct Example

Mimic Platform UI: Adding Logos
VIZIO will include app logos on any applicable banners and tiles by default. Please do not add platform logos onto images as it can cause redundancy and/or illegibility. Infraction shown on sponsored carousel (below the collections row).
Incorrect Example ✘	Correct Example

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