--- title: Most Common Infractions - VIZIO OS description: VIZIO Creative Guidelines - Media & Entertainment - VIZIO OS - Top Infractions --- ​ ✕ [![CG-logo](https://platformplus.vizio.com/hs-fs/hubfs/CG-logo.png?width=145&name=CG-logo.png)](https://platformplus.vizio.com/creative-guidelines?hsLang=en) - VIZIO Home![](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/down-chevron-60.png) - [Media & Entertainment (M&E)](https://platformplus.vizio.com/cg-me-top-infractions) - [General Market (GM)](https://platformplus.vizio.com/cg-gm-top-infractions?hsLang=en) - [WatchFree+](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) - [Mobile](https://platformplus.vizio.com/mobile-remote-banner?hsLang=en) - [App Detail Page Onboarding](https://platformplus.vizio.com/app-details-page-overview-1?hsLang=en) [Download Templates](https://vizioonline-my.sharepoint.com/:f:/g/personal/platformmarketing_onedrive_vizio_com/ElA1gnnrza5EqxD9q9OkT80Bn4CPlTR8Qrd5OlcBTRUxRA) [![CG-logo](https://platformplus.vizio.com/hs-fs/hubfs/CG-logo.png?width=145&name=CG-logo.png)](https://platformplus.vizio.com/creative-guidelines?hsLang=en) ![Close Menu Icon](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/icons8-menu.svg) - VIZIO Home![](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/down-chevron-60.png) - [Media & Entertainment (M&E)](https://platformplus.vizio.com/cg-me-top-infractions) - [General Market (GM)](https://platformplus.vizio.com/cg-gm-top-infractions?hsLang=en) - [WatchFree+](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) - [Mobile](https://platformplus.vizio.com/mobile-remote-banner?hsLang=en) - [App Detail Page Onboarding](https://platformplus.vizio.com/app-details-page-overview-1?hsLang=en) VIZIO Home: Media & Entertainment ### [Most Common Infractions](https://platformplus.vizio.com/cg-me-topinfractions?hsLang=en) ### Home Screen Hero [Overview](https://platformplus.vizio.com/cg-me-home-screen-hero-overview?hsLang=en) [Title Treatment](https://platformplus.vizio.com/cg-me-home-screen-hero-title-treatment?hsLang=en) [IBM](https://platformplus.vizio.com/cg-me-home-screen-hero-ibm?hsLang=en) [Backdrop Image](https://platformplus.vizio.com/cg-me-home-screen-hero-backdrop?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-me-home-screen-hero-ap-video?hsLang=en) ### Discover Reveal [Overview](https://platformplus.vizio.com/cg-me-discoverreveal-overview?hsLang=en) [Title Treatment](https://platformplus.vizio.com/cg-me-discover-reveal-title-treatment?hsLang=en) [IBM](https://platformplus.vizio.com/cg-me-discoverreveal-ibm?hsLang=en) [Backdrop Image](https://platformplus.vizio.com/cg-me-discover-reveal-backdrop?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-me-discover-reveal-ap-video?hsLang=en) [Discover Tile](https://platformplus.vizio.com/cg-me-discoverreveal-tile?hsLang=en) ### Sponsored Collection Page [Overview](https://platformplus.vizio.com/cg-me-sponsoredcollectionpage-overview?hsLang=en) [Title Treatment](https://platformplus.vizio.com/cg-me-sponsored-collection-page-title-treatment?hsLang=en) [Splash Image](https://platformplus.vizio.com/me-sponsored-collection-page-splash-image?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/me-sponsored-collection-page-splash-auto-play-video?hsLang=en) ### Tentpole Sponsorship Page [Overview](https://platformplus.vizio.com/cg-me-tentpolesponsorshippage-overview?hsLang=en) [Splash Image](https://platformplus.vizio.com/me-tentpole-splash-image?hsLang=en) [Animated AP Video](https://platformplus.vizio.com/cg-me-tentpole-splashanimatedapvideo?hsLang=en) ### Hub Sponsorship [Overview](https://platformplus.vizio.com/cg-me-hubsponsorship-overview?hsLang=en) [Splash Image](https://platformplus.vizio.com/me-hub-sponsorship-splash-image?hsLang=en) [Animated AP Video](https://platformplus.vizio.com/me-hub-sponsorship-animated-splash-auto-play-video?hsLang=en) ### Banners & Tiles [Overview](https://platformplus.vizio.com/cg-me-bannersandtiles-overview?hsLang=en) [Static](https://platformplus.vizio.com/banners-tiles-static?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/banners-tiles-video?hsLang=en) ### Feature Card [Overview](https://platformplus.vizio.com/cg-me-featurecards?hsLang=en) [Poster Image](https://platformplus.vizio.com/cg-me-feature-card-poster-image?hsLang=en) [TV Image](https://platformplus.vizio.com/feature-card-tv-image?hsLang=en) ### Sports Zone [Homescreen Hero](https://platformplus.vizio.com/cg-me-cg-me-sportszonehomescreenhero-overview?hsLang=en) [Discover Reveal](https://platformplus.vizio.com/sports-zone-discover-reveal?hsLang=en) [Banners](https://platformplus.vizio.com/cg-me-sports-zone-banners-eb619f31-4064-4b2b-a987-3bf24c286694?hsLang=en) [Feature Card](https://platformplus.vizio.com/cg-me-sports-zone-feature-card-overview?hsLang=en) [Sports Zone Home Page](https://platformplus.vizio.com/cg-me-sports-zone-home?hsLang=en) [Hub Splash Image](https://platformplus.vizio.com/me-sports-zone-home-page-splash-image?hsLang=en) [Animated AP Video](https://platformplus.vizio.com/me-sports-zone-home-page-animated-ap-video?hsLang=en) [Pencil Banner](https://platformplus.vizio.com/me-sports-zone-individual-sport-page-pencil-banner?hsLang=en) [Individual Sport Page](https://platformplus.vizio.com/cg-me-sports-zone-individual-sport-page?hsLang=en) [Sponsorship Logo](https://platformplus.vizio.com/me-sports-zone-individual-sport-page-sponsorship-logo?hsLang=en) [Splash Image](https://platformplus.vizio.com/me-sports-zone-individual-sport-page-splash-image?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/sports-zone-individual-sport-page-splash-auto-play-video?hsLang=en) [Pencil Banner](https://platformplus.vizio.com/me-sports-zone-individual-sport-page-pencil-banner?hsLang=en) ### My Hub [Spotlight First View](https://platformplus.vizio.com/cg-me-my-hub-spotlight-firstview?hsLang=en) [Offer Page](https://platformplus.vizio.com/cg-me-my-hub-offer-banner?hsLang=en) [Promo Page](https://platformplus.vizio.com/cg-me-promo-page-overview?hsLang=en) [Poster Image](https://platformplus.vizio.com/cg-me-my-hub-promo-page-poster-image?hsLang=en) [QR Code](https://platformplus.vizio.com/cg-me-my-hub-promo-page-qr?hsLang=en) ### Videos [Click-to-Play Video](https://platformplus.vizio.com/cg-me-video-ctp-video?hsLang=en) [CTV In-Stream Video](https://platformplus.vizio.com/cg-me-video-instream-video?hsLang=en) ### Promo Page [Overview](https://platformplus.vizio.com/cg-me-promo-page-overview?hsLang=en) [Poster Image](https://platformplus.vizio.com/cg-me-my-hub-promo-page-poster-image?hsLang=en) [QR Code](https://platformplus.vizio.com/cg-me-my-hub-promo-page-qr?hsLang=en) ### [Home Screen Highlight](https://platformplus.vizio.com/home-screen-highlight?hsLang=en) VIZIO Creative Guidelines \> Media & Entertainment \>  Most Common Infractions - VIZIO OS # Media & Entertainment: Most Common Infractions At VIZIO, our commitment to excellence revolves around providing an outstanding user experience while enhancing the effectiveness of advertising content. Our high standards are designed to ensure that your ads are seamlessly integrated, non-intrusive, and highly engaging, safeguarding both user satisfaction and content success. This approach not only upholds the quality of our platform but also enhances the visibility and impact of ads by fostering a trusted environment that audiences appreciate and return to. By maintaining these high standards, we ensure a balanced experience that benefits our users and maximizes advertiser's brand potential. We value your partnership in achieving these shared goals. The following are common infractions seen across VIZIO advertising units and assets. For further information, including specs, pairings, and more, please see the respective ad unit and asset via the left-side navigation. | Title Treatment (TT) / Image-Based Messaging (IBM) - Not Cropped Properly | | | --- | --- | | Image is not cropped on all sides (empty pixels exist on the sides). | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - TokyoVice - TT - ExtraPixels](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Incorrect%20-%20TokyoVice%20-%20TT%20-%20ExtraPixels.jpg) | ![Correct - TokyoVice - TT](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Correct%20-%20Tokyo%20Vice%20-%20TT.jpg) | --- | TT / IBM - Excessive Text and Logos | | | --- | --- | | Graphic contains excessive copy and/or logos limiting readability and comprehension by the user (legal copy in IBM is acceptable in most cases). | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Correct - WatchFree - IBM - ExcessiveMessaging](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Incorrect%20-%20TokyoVice%20-%20TT%20-%20ExcessiveText.jpg) | ![Correct - WatchFree - IBM](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Correct%20-%20WatchFree%20-%20IBM.jpg) | --- | IBM - Not Using Full Width for Messaging | | | --- | --- | | Messaging information that doesn't use full-width can lead to the copy being illegible. | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - WatchFree - IBM - Width](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Incorrect%20-%20WatchFree%20-%20IBM%20-%20Width.jpg) | ![Correct - WatchFree - IBM](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Correct%20-%20WatchFree%20-%20IBM.jpg) | --- | Backdrop Images - Having Copy, Logos, and/or QR Codes | | | --- | --- | | Backdrop images cannot contain copy, logos or QR codes. | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Backdrop - ExcessiveCopy](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Incorrect%20-%20Backdrop%20-%20ExcessiveCopy.jpg) | ![Correct - Home Screen Hero](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Correct%20-%20R%20-%20HomeScreenHero.jpg) | --- | Backdrop Images - Not Full Bleed (Edge-to-Edge) | | | --- | --- | | Image does not fill the entire space (artwork does not extend to the edge). | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Tokyo Vice - Backdrop - NotFullBleed](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Incorrect%20-%20Tokyo%20Vice%20-%20Backdrop%20-%20NotFullBleed.jpg) | ![Correct - Tokyo Vice - Home Screen Hero](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Correct%20-%20Tokyo%20Vice%20-%20Home%20Screen%20Hero.jpg) | --- | Backdrop Images - Poor Image Quality | | | --- | --- | | Low quality images may include, but not limited to: busy images with too many visual objects, blurry or distorted, low-resolution/pixelated, or streched images. | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Backdrop - Zoom - Pixelation](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Incorrect%20-%20Backdrop%20-%20Zoom%20-%20Pixelation.jpg) | ![Correct - Backdrop - Zoom](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Correct%20-%20Backdrop%20-%20Zoom.jpg) | --- | Mimic Platform UI - Borders on Tiles/Banners/Images | | | --- | --- | | Image that has a border around the artwork competes with the focus state and can cause confusion for users. | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Discover Tile - Border - The Wild Robot](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Incorrect%20-%20Discover%20Tile%20-%20Border.jpg) | ![Correct - Discover Tile - The Wild Robot](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Correct%20-%20Discover%20Tile%20-%20Wild%20Robot.jpg) | --- | Mimic Platform UI - Tile Usage on Graphics | | | --- | --- | | Adding tiles onto images mimic the content on the VIZIO platform. | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Nextmove - Grid](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Incorrect%20-%20Nextmove%20-%20Grid.jpg) | ![Correct - Nextmove - Multi-Title](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Correct%20-%20Nextmove%20-%20Multi-Title.jpg) | --- | Mimic Platform UI - CTA Buttons | | | --- | --- | | Images that has a button visual or an app tile that looks similar to a Call-to-Action can confuse users. | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Splash - CTA](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Incorrect%20-%20Splash%20-%20CTA.jpg) | ![Correct - Splash](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/Correct%20-%20Splash.jpg) | --- | *"Watch Free"* or *"Watch for Free"* Text | | | --- | --- | | *WatchFree+* is an internal app. Any copy on CTA's, imagery, etc. will be declined because it competes with the WatchFree+ branding. | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect CTA Button Copy Options](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/CTA%20-%20WF+%20Copy%20v3.png) | ![CTA - Stream for Free](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20ME/VIZIO%20OS%20Overview/Top%20Infractions/CTA%20-%20Stream%20for%20Free.png) | Text On this page - [TT/IBM](https://platformplus.vizio.com/cg-me-top-infractions#ttibm) - [Backdrop Image](https://platformplus.vizio.com/cg-me-top-infractions#backdrop) - [Mimicking Platform UI](https://platformplus.vizio.com/cg-me-top-infractions#ui)