--- title: Most Common Infractions - VIZIO Home description: VIZIO Creative Guidelines - General Market - VIZIO OS - Top Infractions --- ​ ✕ [![CG-logo](https://platformplus.vizio.com/hs-fs/hubfs/CG-logo.png?width=145&name=CG-logo.png)](https://platformplus.vizio.com/creative-guidelines?hsLang=en) - VIZIO Home![](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/down-chevron-60.png) - [Media & Entertainment (M&E)](https://platformplus.vizio.com/cg-me-top-infractions?hsLang=en) - [General Market (GM)](https://platformplus.vizio.com/cg-gm-top-infractions) - [WatchFree+](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) - [Mobile](https://platformplus.vizio.com/mobile-remote-banner?hsLang=en) - [App Detail Page Onboarding](https://platformplus.vizio.com/app-details-page-overview-1?hsLang=en) [Download Templates](https://vizioonline-my.sharepoint.com/:f:/g/personal/platformmarketing_onedrive_vizio_com/ElA1gnnrza5EqxD9q9OkT80Bn4CPlTR8Qrd5OlcBTRUxRA) [![CG-logo](https://platformplus.vizio.com/hs-fs/hubfs/CG-logo.png?width=145&name=CG-logo.png)](https://platformplus.vizio.com/creative-guidelines?hsLang=en) ![Close Menu Icon](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/icons8-menu.svg) - VIZIO Home![](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/down-chevron-60.png) - [Media & Entertainment (M&E)](https://platformplus.vizio.com/cg-me-top-infractions?hsLang=en) - [General Market (GM)](https://platformplus.vizio.com/cg-gm-top-infractions) - [WatchFree+](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) - [Mobile](https://platformplus.vizio.com/mobile-remote-banner?hsLang=en) - [App Detail Page Onboarding](https://platformplus.vizio.com/app-details-page-overview-1?hsLang=en) VIZIO Home: General Market ### Home Screen Hero [Overview](https://platformplus.vizio.com/cg-gm-home-screen-hero-overview?hsLang=en) [Title Treatment](https://platformplus.vizio.com/cg-gm-home-screen-hero-title-treatment?hsLang=en) [Sponsor Logo](https://platformplus.vizio.com/g-sports-zone-individual-sport-page-sponsorship-logo?hsLang=en) [IBM](https://platformplus.vizio.com/cg-home-screen-hero-ibm?hsLang=en) [Backdrop Image](https://platformplus.vizio.com/cg-gm-home-screen-hero-backdrop-bb6e04c8-c53a-40c8-b426-7bb894aeb137?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/gm-me-home-screen-hero-ap-video?hsLang=en) ### Discover Reveal [Overview](https://platformplus.vizio.com/cg-gm-discover-reveal-overview?hsLang=en) [Title Treatment](https://platformplus.vizio.com/cg-gm-discover-reveal-title-treatment?hsLang=en) [IBM](https://platformplus.vizio.com/cg-gm-discover-reveal-ibm?hsLang=en) [Backdrop Image](https://platformplus.vizio.com/cg-gm-discover-reveal-backdrop?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-gm-discover-reveal-ap-video?hsLang=en) [Discover Tile](https://platformplus.vizio.com/cg-gm-discover-reveal-tile?hsLang=en) ### Sponsored Collection Page [Overview](https://platformplus.vizio.com/cg-gm-sponsored-collection-page-overview?hsLang=en) [Sponsor Logo](https://platformplus.vizio.com/cg-gm-sponsored-collection-page-sponsor-logo?hsLang=en) [Splash Image](https://platformplus.vizio.com/cg-gm-sponsored-collection-page-splash-image?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-gm-sponsored-collection-page-splash-ap-video?hsLang=en) ### Tentpole Sponsorship Page [Overview](https://platformplus.vizio.com/cg-gm-tentpole-sponsorship-page-overview?hsLang=en) [Splash Image](https://platformplus.vizio.com/cg-gm-tentpole-splash-image?hsLang=en) [Animated AP Video](https://platformplus.vizio.com/cg-gm-tentpole-splash-animated-ap-video?hsLang=en) ### Hub Sponsorship [Overview](https://platformplus.vizio.com/cg-gm-hub-sponsorship-overview?hsLang=en) [Splash Sponsor Logo](https://platformplus.vizio.com/slug-gm-hub-sponsorship-splash-sponsor-logo?hsLang=en) [Animated Auto-Play Video](https://platformplus.vizio.com/slug-gm-hub-sponsorship-animated-splash-auto-play-video?hsLang=en) ### Banners & Tiles [Overview](https://platformplus.vizio.com/cg-gm-banners-tiles-overview?hsLang=en) [Static](https://platformplus.vizio.com/cg-gm-banners-tiles-static?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-gm-banners-tiles-video?hsLang=en) ### Sports Zone [Homescreen Hero](https://platformplus.vizio.com/cg-gm-sports-zone-home-screen-hero?hsLang=en) [Discover Reveal](https://platformplus.vizio.com/cg-gm-sports-zone-discover-reveal?hsLang=en) [Banners](https://platformplus.vizio.com/cg-gm-sports-zone-banners?hsLang=en) [Feature Card](https://platformplus.vizio.com/cg-gm-sports-zone-feature-card-overview?hsLang=en) [Sports Zone Home Page](https://platformplus.vizio.com/cg-gm-sports-zone-home?hsLang=en) [Hub Splash Image](https://platformplus.vizio.com/cg-gm-sports-zone-home-page-splash-image?hsLang=en) [Animated AP Video](https://platformplus.vizio.com/cg-gm-sports-zone-home-animated-ap-video?hsLang=en) [Individual Sport Page](https://platformplus.vizio.com/cg-gm-sports-zone-individual-sport-page-overview?hsLang=en) [Sponsorship Logo](https://platformplus.vizio.com/cg-gm-sports-zone-individual-sport-page-sponsorship-logo?hsLang=en) [Splash Image](https://platformplus.vizio.com/cg-gm-sports-zone-individual-sport-page-splash-image?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-gm-sports-zone-individual-sport-page-splash-auto-play-video?hsLang=en) ### My Hub [Spotlight First View](https://platformplus.vizio.com/cg-gm-my-hub-spotlight-firstview?hsLang=en) [Offer Page](https://platformplus.vizio.com/cg-gm-my-hub-offer-banner?hsLang=en) [Promo Page](https://platformplus.vizio.com/cg-gm-promo-page-overview?hsLang=en) [Poster Image](https://platformplus.vizio.com/cg-gm-my-hub-promo-page-poster-image?hsLang=en) [QR Code](https://platformplus.vizio.com/cg-gm-my-hub-promo-page-qr?hsLang=en) ### Videos [Click-to-Play Video](https://platformplus.vizio.com/cg-gm-video-ctp-video?hsLang=en) [CTV In-Stream Video](https://platformplus.vizio.com/video-instream-video-ctv?hsLang=en) ### Promo Page [Overview](https://platformplus.vizio.com/cg-gm-promo-page-overview?hsLang=en) [Poster Image](https://platformplus.vizio.com/cg-gm-my-hub-promo-page-poster-image?hsLang=en) [QR Code](https://platformplus.vizio.com/cg-gm-my-hub-promo-page-qr?hsLang=en) VIZIO Creative Guidelines \> General Market \>  Most Common Infractions - VIZIO Home # General Market: Most Common Infractions At VIZIO, our commitment to excellence revolves around providing an outstanding user experience while enhancing the effectiveness of advertising content. Our high standards are designed to ensure that your ads are seamlessly integrated, non-intrusive, and highly engaging, safeguarding both user satisfaction and content success. This approach not only upholds the quality of our platform but also enhances the visibility and impact of ads by fostering a trusted environment that audiences appreciate and return to. By maintaining these high standards, we ensure a balanced experience that benefits our users and maximizes advertiser's brand potential. We value your partnership in achieving these shared goals. The following are common infractions seen across VIZIO advertising units and assets. For further information, including specs, pairings, and more, please see the respective ad unit and asset via the left-side navigation. | Title Treatment  (TT) / Image-Based Messaging (IBM) - Not Cropped Properly | | | --- | --- | | Image is not cropped on all sides (empty pixels exist on the sides).  *Applies to: Home Screen Hero, Home Screen Discover Reveal, Sponsored Collections Page, App Catalog Page Hero* | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - IBM - Cropped](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Incorrect%20-%20GM%20-%20TT%20Cropped.jpg) | ![Correct - IBM Cropped](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Correct%20-%20GM%20-%20TT%20Cropped.jpg) | --- | TT / IBM - Excessive Text and Logos | | | --- | --- | | Graphic contains excessive copy and/or logos limiting readability and comprehension by the user (legal copy in IBM is acceptable in most cases).   *Applies to: Home Screen Hero, Home Screen Discover Reveal, Sponsored Collections Page, App Catalog Page Hero* | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - IBM - Excessive Text](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Incorrect%20-%20GM%20-%20TT%20Excessive%20Text.jpg) | ![Correct - IBM Excessive Logos](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Correct%20-%20GM%20-%20TT%20Cropped.jpg) | --- | Backdrop Image - Copy/Logos/QR Codes | | | --- | --- | | Backdrop images contain copy, logos, or QR Codes are used in the backdrop image, creating visual clutter and confusion.   *Applies to: Home Screen Hero, Home Screen Discover Reveal, Sponsored Collections Page, App Catalog Page Hero* | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Backdrop - QR](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Incorrect%20-%20GM%20-%20Backdrop%20QR.jpg) | ![Correct - Backdrop QR](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Correct%20-%20GM%20-%20TT%20Cropped.jpg) | --- | Backdrop Image - Not Full Bleed (Edge-to-Edge) | | | --- | --- | | Image does not fill the entire space (artwork does not extend to the edge). *Applies to: Home Screen Hero, Home Screen Discover Reveal, Sponsored Collections Page, App Catalog Page Hero* | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Backdrop - Full Bleed](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Incorrect%20-%20GM%20-%20Full%20Bleed.jpg) | ![Correct - Backdrop Full Bleed](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Correct%20-%20GM%20-%20TT%20Cropped.jpg) | --- | Mimic Platform UI - Borders on Tiles/Banners/Images | | | --- | --- | | Tiles can mimic the content on the VIZIO platform and confuse users that it's selectable. *Applies to: all backdrops, tiles, and banner imagery* | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Tile Borders](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Incorrect%20-%20GM%20-%20Borders.jpg) | ![Correct - Tile Borders](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Correct%20-%20GM%20-%20Borders.jpg) | --- | Mimic Platform UI - Additional CTA/Buttons | | | --- | --- | | Image has a button visual which can mimic a Call to Action, causing confusion for users. *Applies to: All backdrops, tiles, and banner imagery* | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - UI CTA](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Incorrect%20-%20GM%20-%20CTA.jpg) | ![Correct - UI CTAe](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Correct%20-%20GM%20-%20CTA.jpg) | --- | Mimic Platform UI - Using Tiles | | | --- | --- | | Tiles can mimic the content on the VIZIO platform and confuse users that is is selectable. *Applies to: All backdrops, tiles, and banner imagery* | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - UI - Tiles](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Incorrect%20-%20GM%20-%20Tiles.jpg) | ![Correct - UI - Tiles](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Most%20Common%20Infractions/Correct%20-%20GM%20-%20Tiles.jpg) | Text On this page - [TT/IBM](https://platformplus.vizio.com/cg-gm-top-infractions#ttibm) - [Backdrop Image](https://platformplus.vizio.com/cg-gm-top-infractions#backdrop) - [Mimicking Platform UI](https://platformplus.vizio.com/cg-gm-top-infractions#ui)