| Title Treatment (TT) / Image-Based Messaging (IBM) - Not Cropped Properly | |
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| Image is not cropped on all sides (empty pixels exist on the sides). Applies to: Home Screen Hero, Home Screen Discover Reveal, Sponsored Collections Page, App Catalog Page Hero | |
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| TT / IBM - Excessive Text and Logos | |
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| Graphic contains excessive copy and/or logos limiting readability and comprehension by the user (legal copy in IBM is acceptable in most cases). Applies to: Home Screen Hero, Home Screen Discover Reveal, Sponsored Collections Page, App Catalog Page Hero | |
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Correct Example |
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| Backdrop Image - Copy/Logos/QR Codes | |
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| Backdrop images contain copy, logos, or QR Codes are used in the backdrop image, creating visual clutter and confusion. Applies to: Home Screen Hero, Home Screen Discover Reveal, Sponsored Collections Page, App Catalog Page Hero | |
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| Backdrop Image - Not Full Bleed (Edge-to-Edge) | |
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| Image does not fill the entire space (artwork does not extend to the edge). Applies to: Home Screen Hero, Home Screen Discover Reveal, Sponsored Collections Page, App Catalog Page Hero | |
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Incorrect Example ✘ |
Correct Example |
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| Mimic Platform UI - Borders on Tiles/Banners/Images | |
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| Tiles can mimic the content on the VIZIO platform and confuse users that it's selectable. Applies to: all backdrops, tiles, and banner imagery | |
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Incorrect Example ✘ |
Correct Example |
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| Mimic Platform UI - Additional CTA/Buttons | |
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| Image has a button visual which can mimic a Call to Action, causing confusion for users. Applies to: All backdrops, tiles, and banner imagery | |
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Incorrect Example ✘ |
Correct Example |
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| Mimic Platform UI - Using Tiles | |
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| Tiles can mimic the content on the VIZIO platform and confuse users that is is selectable. Applies to: All backdrops, tiles, and banner imagery | |
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Incorrect Example ✘ |
Correct Example |
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