A 2:3 poster image accompanied by a headline, body copy, and/or CTA buttons.

Promo Page Poster Overview ME

Standard Hero Image Based Messaging - IBM Hero
CTA Buttons No CTA Buttons

Up to 2 CTA buttons for click-to-play videos or app launches.

No CTA buttons. QR codes are permitted inside Poster Image.

Poster Image
Size 720px x 1080px
File Type PNG/JPG
File Size 500 KB
QR Code (if applicable)
  • Minimum size is 250px x 250px
  • High contrast against a solid background - black code on white preferred

Logo
Dimensions Max Width: 600px or Max Height: 130px (whichever comes first)
Maximum File Size 200 KB
File Type Transparent PNG (to be placed on black background)
Cropping Empty pixels on all sides must be cropped

Copy
Headline - Character Count Approximately 60 characters, including spaces
Body Copy - Character Count Approximately 260 characters, including spaces
CTA Button (if applicable)
  • 15 character max
  • Limit of 2 CTA buttons
Legal Copy Suggested point size 11-12px for legibility

Call-To-Action on Image
Call-to-action button is used inside the poster image, confusing users with focus state and location on screen.

Incorrect Example  ✘

Correct Example  Green Check Mark

Incorrect - Promo Poster UI Correct - Promo Poster UI



Use of Tiles
Tiles on the Poster Image can mimic the platform UI and confuse users who may think its selectable content.

Incorrect Example  ✘

Correct Example  Green Check Mark

Incorrect - Promo Poster Tiles Correct - Promo Poster Tiles



Additional Content in Logo
There's additional content or visual elements in the designated brand logo area. Use the Poster Image instead.

Incorrect Example  ✘

Correct Example  Green Check Mark

Incorrect - Logo Text Correct - Promo Poster Tiles



Black Background  
A solid black background is used hiding edge definition between the Promo Poster and left content area. For a preferred full-screen approach, consider the Full Screen Promo Page option.

Incorrect Example  ✘

Correct Example  Green Check Mark

Incorrect - Feature Card - CTA Correct - Feature Card - CTA