VIZIO Home Screen Innovations Drive Platform Engagement

VIZIO Home Screen Innovations Drive Platform Engagement




VIZIO announced a collection of seasonal programming with its Holiday Greeting Cards activation, a captivating and engaging streaming experience on the Home Screen. With these custom executions, VIZIO makes finding something to watch - both interactive and entertaining. The last four executions saw an average engagement lift of 5x.


VIZIO leverages capabilities recently released in its reimagined Home Screen, including expandable greeting cards with auto-play video linking to curated movies, shows, music playlists, DIY projects, cooking specials, and more. The result is an immersive Season’s Greetings holiday display featuring Romance: Under the Mistletoe, Comedy: Laughing all the Way, Free: ‘Tis the Season for Free, Kids & Family: Home for the Holidays, Movies: Snowed in Marathon, and Shows: Binge-mas. In its first week, the Season’s Greetings carousel has garnered a 2x higher engagement than the average.




Other recent Home Screen holiday initiatives, including VIZIO’s Halloween carousel, have proven to be a huge success. The October collection featured 3D-like tombstones inviting users to explore genres including kids and families, horror, and comedy, yielding a 5x higher engagement than the same placement average.




VIZIO pioneers industry-first Home Screen marketing promotions, featuring exclusive content, subscription offers, bespoke activations, curated experiences, and beyond. Teaming up with FOX NOW, VIZIO delivered a custom Home Screen campaign featuring floating LEGO® bricks that directed viewers to ungated episodes of LEGO Masters in WatchFree+, generating a 52% higher click-through rate than the average benchmark. Viewers can catch the Season Four finale of LEGO Masters tonight at 9/8c on FOX or the next day on Hulu as well as previous episodes.




To kick off the new Real Housewives Ultimate Girls Trip season, VIZIO created a ‘Best of’ Real Housewives “TeaRoom,” showcasing short-form, jaw-dropping moments from the beloved franchise. This carousel captured strong fan engagement, with a click-through rate nearly 10x the average benchmark for the same placement.




The sky is the limit with custom Home Screen executions. We have brought to market some of the most innovative methods of Home Screen personalization and with an average engagement lift of 5x, we are excited to see what’s possible in the future.


If you are looking for new ways to engage audiences in 2024, then we invite you to come meet with our team at CES from January 9-11. We’re excited to see you there, hear your ideas, and brainstorm custom experiences together!

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