Smart TV Owners Still Watch Ad-Supported Video

A lot of people in the industry think AVOD only reaches people who don’t want ...

Smart TV Ads Increase Reach and Conversion For Linear Campaigns

Advertisers supplementing their linear TV ad campaigns with smart TV video ads ...

The Agency Review: Carrie Drinkwater, Chief Investment Officer, MediaHub

Panel: Cross-Platform Advertising Opportunities and Challenges

Audience preferences and behaviors are evolving rapidly as the streaming ...

Post-Peripherals—How Smart TVs Will Take Over Streaming Consumption and Access

VIZIO commissioned Magid, a leading research-based strategic consulting firm, ...

Magid Research: Transactional Advertising Is The Future

VIZIO and Magid Research have joined forces to examine how TV viewers are ...

VIZIO’s Adam Bergman On The Advantages Of Owning Your Own Data Set

As part of our upcoming series of Special Reports on the Emerging Smart TV ...

VIZIO Sees Open Standards As Essential To Addressable Advertising’s Future

As a founding member of the addressable advertising standard consortium Project ...