| Title Treatment (TT) / Image-Based Messaging (IBM) - Not Cropped Properly | |
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| Image is not cropped on all sides (empty pixels exist on the sides). | |
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Incorrect Example ✘ |
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| TT / IBM - Excessive Text and Logos | |
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| Graphic contains excessive copy and/or logos limiting readability and comprehension by the user (legal copy in IBM is acceptable in most cases). | |
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| IBM - Not Using Full Width for Messaging | |
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| Messaging information that doesn't use full-width can lead to the copy being illegible. | |
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Incorrect Example ✘ |
Correct Example |
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| Backdrop Images - Having Copy, Logos, and/or QR Codes | |
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| Backdrop images cannot contain copy, logos or QR codes. | |
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Correct Example |
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| Backdrop Images - Not Full Bleed (Edge-to-Edge) | |
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| Image does not fill the entire space (artwork does not extend to the edge). | |
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Incorrect Example ✘ |
Correct Example |
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| Backdrop Images - Poor Image Quality | |
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| Low quality images may include, but not limited to: busy images with too many visual objects, blurry or distorted, low-resolution/pixelated, or streched images. | |
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Incorrect Example ✘ |
Correct Example |
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| Mimic Platform UI - Borders on Tiles/Banners/Images | |
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| Image that has a border around the artwork competes with the focus state and can cause confusion for users. | |
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Incorrect Example ✘ |
Correct Example |
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| Mimic Platform UI - Tile Usage on Graphics | |
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| Adding tiles onto images mimic the content on the VIZIO platform. | |
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Incorrect Example ✘ |
Correct Example |
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| Mimic Platform UI - CTA Buttons | |
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| Images that has a button visual or an app tile that looks similar to a Call-to-Action can confuse users. | |
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Incorrect Example ✘ |
Correct Example |
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| "Watch Free" or "Watch for Free" Text | |
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| WatchFree+ is an internal app. Any copy on CTA's, imagery, etc. will be declined because it competes with the WatchFree+ branding. | |
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Incorrect Example ✘ |
Correct Example |
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