The poster image is a high impact unit that greets consumers once theyturn on the VIZIO TV. This is a static unit lives on the Feature Card.

FCPoster

Poster Image
Dimensions 736px x 864px
Max File Size 500 KB
File Type JPG, PNG

Copy
Headline (Broken up in 2 lines) 15-17 character count per line
Description 175 character count
Call-to-Action Text Options
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Call-To-Action on Image
Call-to-action button is placed on top of poster image / TV image.

Incorrect Example  ✘

Correct Example  Green Check Mark

Incorrect - Feature Card - CTA Correct - Feature Card - VIZIOgram



Black Background/Matching Grey Background
A solid black or gradient-to-black background is used, reducing the edge definition between the Feature Card the the background. In addition, avoid using a similar grey (#1B1B1B) to the left side in order to maintain defined edge.

Incorrect Example  ✘

Correct Example  Green Check Mark

Incorrect - Feature Card - CTA Correct - Feature Card - CTA



Use of disproportionate imagery
Avoid breaking up poster image with landscape imagery and/or additional messaging. Key imagery should expand full-width and height to maintain visual hierarchy.

Incorrect Example  ✘

Correct Example  Green Check Mark

Incorrect - Feature Card - TV image in Poster Correct - Feature Card - Space Jams



Use of Tiles
Tile imagery is used which can mimic the UI and confuse users into thinking it's selectable.

Incorrect Example  ✘

Correct Example  Green Check Mark

Incorrect - Feature Card - CTA Correct - Feature Card - CTA


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