CTV Ad Campaign Drives Incremental Reach For Carmaker

As consumers increasingly turn to streaming as their primary source of TV ...

Extending VIZIO’s CTV Ads to Additional Devices Helps Travel Brand Take Flight

Timing is an important element of any advertising campaign. Clearly, one of the ...

How VIZIO Is Driving Viewers To AVOD Services

The key to TV advertising is eyeballs.

Automakers Find Success Reaching Elusive Audiences Through Smart TV Ads

VIZIO Home Screen Takeover Promotions Drive Triple-Digit Tune-In Lift

The way viewers discover programming has changed. What used to be flipping ...

Audience Targeting Bolsters VIZIO Home Screen Promotions

One of the best ways to drive viewership of TV programming among smart TV users ...

Smart TVs Drive Incremental Brand Reach Over Linear Campaigns

Today’s advertising landscape is incredibly fragmented. Viewers consume TV—and ...

VIZIO Ads Campaigns Deliver Lasting Impact On Consumers

The practice and measurement of advertising is about more than views and reach. ...