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Smart TVs Drive Incremental Brand Reach Over Linear Campaigns

Today’s advertising landscape is incredibly fragmented. Viewers consume TV—and ...

Case Study

VIZIO Ads Campaigns Deliver Lasting Impact On Consumers

The practice and measurement of advertising is about more than views and reach. ...

Case Study

Advertising On TV Means More Than Commercial Breaks

When it comes to advertising on television, most people think of traditional ...

Case Study

Case Study: Extending Ads Beyond The Big Screen Pays Dividends

Content consumption is on the rise across all formats.  But let’s face ...

Case Study

Smart TV Ads Increase Reach and Conversion For Linear Campaigns

Advertisers supplementing their linear TV ad campaigns with smart TV video ads ...

Case Study
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