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Image Based Messaging
Dimensions	Max Width: 650px or Max Height: 250px (whichever comes first)
Maximum File Size	200 KB
File Type	Transparent PNG (to be placed on black background)
Cropping	Empty pixels on all sides must be cropped
Font Sizing	(Recommended) Min Font Size: 28pt (except legal copy) and Max Font Size: 70px
Copy Guidelines	Keep messaging clear and concise readability and effectivenness Only use IBM for text messaging - any graphic or photographic imagery should be used in the backdrop image

Image Based Messaging

Dimensions

Max Width: 650px or Max Height: 250px (whichever comes first)

Maximum File Size

200 KB

File Type

Transparent PNG (to be placed on black background)

Cropping

Empty pixels on all sides must be cropped

Font Sizing

(Recommended) Min Font Size: 28pt (except legal copy) and Max Font Size: 70px

Copy Guidelines

Only use IBM for text messaging - any graphic or photographic imagery should be used in the backdrop image

Not Cropped Properly
Image is not cropped on all sides (empty pixels exist around visual)
Incorrect Example ✘	Correct Example

Non-Transparent Background
Image has a colored background fill, not transparent.
Incorrect Example ✘	Correct Example

Low Contrast Colors
Colors used in image that have low contrast with black (dark hues) result in visibility issues
Incorrect Example ✘	Correct Example

Discover Reveal: Image Based Messaging (IBM)