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General Market

VIZIO Creative Guidelines > General Market >  Home Screen Hero - Overview

Rotational Hero carousel unit on the Home screen with various content including, messaging, images, and auto-play video. See individual asset types via left menu for specifications and guidelines.

GM Home Hero

Standard Hero Image Based Messaging - IBM Hero
General Market Branded Hero
General Market Branded Deeplink

Sponsor logo (Heinz) to be provided to display next to content collection logo.

 

Sponsor logo to be provided to appear next to content collection logo with hero.

 
Auto-Play Video GM Sports Zone - Hero
Brand Video on Homescreen
Sports Zone - Hero

Brand Video shown on Home Screen Hero carousel (1 per carousel, placed on Hero 3 or later). Call to action button will always link to a click-to-play video.

 

Sponsor logo (Progressive) to be provided to display in Sports Zone IBM. Backdrop Image is VIZIO branded Sports Zone imagery.

 
GM Sports Zone - Individual Sport
Sports Zone - Individual Sport

Sponsor logo (Progressive) to be provided to display in Sports Zone League IBM. Static Backdrop is VIZIO branded Sports Zone imagery.

Utilize the table below to determine which assets to provide based on Hero variation.

Unit Title Treatment
+ Dynamic text		   Image-Based
Messaging		 Backdrop Image   Auto-Play Video Sponsor
Logo
General Market Branded Hero ✘   ✘ ✘   ✘ Green Check Mark
General Market Deeplink Hero Green Check Mark   ✘ Green Check Mark   ✘ ✘
Sponsored Sports Zone - Hero
 ✘   ✘ ✘   ✘ Green Check Mark
Sponsored Sports Zone - Individual Sport
 ✘   ✘ ✘   ✘ Green Check Mark

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