--- title: Home Screen Hero - Image Based Messaging description: VIZIO Creative Guidelines - General Market - Home Screen Hero - Image Based Messaging --- ​ ✕ [![CG-logo](https://platformplus.vizio.com/hs-fs/hubfs/CG-logo.png?width=145&name=CG-logo.png)](https://platformplus.vizio.com/creative-guidelines?hsLang=en) - VIZIO Home![](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/down-chevron-60.png) - [Media & Entertainment (M&E)](https://platformplus.vizio.com/cg-me-top-infractions?hsLang=en) - [General Market (GM)](https://platformplus.vizio.com/cg-gm-top-infractions?hsLang=en) - [WatchFree+](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) - [Mobile](https://platformplus.vizio.com/mobile-remote-banner?hsLang=en) - [App Detail Page Onboarding](https://platformplus.vizio.com/app-details-page-overview-1?hsLang=en) [Download Templates](https://vizioonline-my.sharepoint.com/:f:/g/personal/platformmarketing_onedrive_vizio_com/ElA1gnnrza5EqxD9q9OkT80Bn4CPlTR8Qrd5OlcBTRUxRA) [![CG-logo](https://platformplus.vizio.com/hs-fs/hubfs/CG-logo.png?width=145&name=CG-logo.png)](https://platformplus.vizio.com/creative-guidelines?hsLang=en) ![Close Menu Icon](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/icons8-menu.svg) - VIZIO Home![](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/down-chevron-60.png) - [Media & Entertainment (M&E)](https://platformplus.vizio.com/cg-me-top-infractions?hsLang=en) - [General Market (GM)](https://platformplus.vizio.com/cg-gm-top-infractions?hsLang=en) - [WatchFree+](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) - [Mobile](https://platformplus.vizio.com/mobile-remote-banner?hsLang=en) - [App Detail Page Onboarding](https://platformplus.vizio.com/app-details-page-overview-1?hsLang=en) VIZIO Home: General Market ### Home Screen Hero [Overview](https://platformplus.vizio.com/cg-gm-home-screen-hero-overview?hsLang=en) [Title Treatment](https://platformplus.vizio.com/cg-gm-home-screen-hero-title-treatment?hsLang=en) [Sponsor Logo](https://platformplus.vizio.com/g-sports-zone-individual-sport-page-sponsorship-logo?hsLang=en) [IBM](https://platformplus.vizio.com/cg-home-screen-hero-ibm) [Backdrop Image](https://platformplus.vizio.com/cg-gm-home-screen-hero-backdrop-bb6e04c8-c53a-40c8-b426-7bb894aeb137?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/gm-me-home-screen-hero-ap-video?hsLang=en) ### Discover Reveal [Overview](https://platformplus.vizio.com/cg-gm-discover-reveal-overview?hsLang=en) [Title Treatment](https://platformplus.vizio.com/cg-gm-discover-reveal-title-treatment?hsLang=en) [IBM](https://platformplus.vizio.com/cg-gm-discover-reveal-ibm?hsLang=en) [Backdrop Image](https://platformplus.vizio.com/cg-gm-discover-reveal-backdrop?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-gm-discover-reveal-ap-video?hsLang=en) [Discover Tile](https://platformplus.vizio.com/cg-gm-discover-reveal-tile?hsLang=en) ### Sponsored Collection Page [Overview](https://platformplus.vizio.com/cg-gm-sponsored-collection-page-overview?hsLang=en) [Sponsor Logo](https://platformplus.vizio.com/cg-gm-sponsored-collection-page-sponsor-logo?hsLang=en) [Splash Image](https://platformplus.vizio.com/cg-gm-sponsored-collection-page-splash-image?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-gm-sponsored-collection-page-splash-ap-video?hsLang=en) ### Tentpole Sponsorship Page [Overview](https://platformplus.vizio.com/cg-gm-tentpole-sponsorship-page-overview?hsLang=en) [Splash Image](https://platformplus.vizio.com/cg-gm-tentpole-splash-image?hsLang=en) [Animated AP Video](https://platformplus.vizio.com/cg-gm-tentpole-splash-animated-ap-video?hsLang=en) ### Hub Sponsorship [Overview](https://platformplus.vizio.com/cg-gm-hub-sponsorship-overview?hsLang=en) [Splash Sponsor Logo](https://platformplus.vizio.com/slug-gm-hub-sponsorship-splash-sponsor-logo?hsLang=en) [Animated Auto-Play Video](https://platformplus.vizio.com/slug-gm-hub-sponsorship-animated-splash-auto-play-video?hsLang=en) ### Banners & Tiles [Overview](https://platformplus.vizio.com/cg-gm-banners-tiles-overview?hsLang=en) [Static](https://platformplus.vizio.com/cg-gm-banners-tiles-static?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-gm-banners-tiles-video?hsLang=en) ### Sports Zone [Homescreen Hero](https://platformplus.vizio.com/cg-gm-sports-zone-home-screen-hero?hsLang=en) [Discover Reveal](https://platformplus.vizio.com/cg-gm-sports-zone-discover-reveal?hsLang=en) [Banners](https://platformplus.vizio.com/cg-gm-sports-zone-banners?hsLang=en) [Feature Card](https://platformplus.vizio.com/cg-gm-sports-zone-feature-card-overview?hsLang=en) [Sports Zone Home Page](https://platformplus.vizio.com/cg-gm-sports-zone-home?hsLang=en) [Hub Splash Image](https://platformplus.vizio.com/cg-gm-sports-zone-home-page-splash-image?hsLang=en) [Animated AP Video](https://platformplus.vizio.com/cg-gm-sports-zone-home-animated-ap-video?hsLang=en) [Individual Sport Page](https://platformplus.vizio.com/cg-gm-sports-zone-individual-sport-page-overview?hsLang=en) [Sponsorship Logo](https://platformplus.vizio.com/cg-gm-sports-zone-individual-sport-page-sponsorship-logo?hsLang=en) [Splash Image](https://platformplus.vizio.com/cg-gm-sports-zone-individual-sport-page-splash-image?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-gm-sports-zone-individual-sport-page-splash-auto-play-video?hsLang=en) ### My Hub [Spotlight First View](https://platformplus.vizio.com/cg-gm-my-hub-spotlight-firstview?hsLang=en) [Offer Page](https://platformplus.vizio.com/cg-gm-my-hub-offer-banner?hsLang=en) [Promo Page](https://platformplus.vizio.com/cg-gm-promo-page-overview?hsLang=en) [Poster Image](https://platformplus.vizio.com/cg-gm-my-hub-promo-page-poster-image?hsLang=en) [QR Code](https://platformplus.vizio.com/cg-gm-my-hub-promo-page-qr?hsLang=en) ### Videos [Click-to-Play Video](https://platformplus.vizio.com/cg-gm-video-ctp-video?hsLang=en) [CTV In-Stream Video](https://platformplus.vizio.com/video-instream-video-ctv?hsLang=en) ### Promo Page [Overview](https://platformplus.vizio.com/cg-gm-promo-page-overview?hsLang=en) [Poster Image](https://platformplus.vizio.com/cg-gm-my-hub-promo-page-poster-image?hsLang=en) [QR Code](https://platformplus.vizio.com/cg-gm-my-hub-promo-page-qr?hsLang=en) VIZIO Creative Guidelines \> General Market \>  Home Screen Hero - Image Based Messaging # Home Screen Hero: Image Based Messaging (IBM) Singular graphic image for home screen hero promotional messaging. Asset can be used on Home Screen Hero and Discover Reveal. ![IBM Overview](https://platformplus.vizio.com/hs-fs/hubfs/Creative%20Guidelines%20GM/Homescreen%20Hero/Assets/IBM/IBM%20Overview.png?width=1920&name=IBM%20Overview.png "IBM Overview") # Specs | Image Based Messaging | | | --- | --- | | Dimensions | Width: 650px OR Height: 250px (whichever comes first) | | Maximum File Size | 200 KB | | File Type | Transparent PNG (to be placed on black background) | | Cropping | Empty pixels on all sides must be cropped | | Font Size (Recommended) | Minimum font size: 28pt (except legal copy); Max font size: 70px | | Copy | | | --- | --- | | Legal Copy (Recommended) | If legal copy is required, please place inside the IBM | | Copy Guidelines | - Keep messaging clear and concise readability and effectivenness - Only use IBM for text messaging - any graphic or photographic imagery should be used in the backdrop image | | CTA Text Options | - Watch Now - Watch Trailer - Stream For Free - Learn More - View Collection - Sign Up Today | # Infractions | IBM - Not Cropped Properly | | | --- | --- | | Image is not cropped on all sides (empty pixels exist on the sides). | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - IBM - Cropped](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Homescreen%20Hero/Assets/IBM/Incorrect%20-%20GM%20-%20IBM%20Crop.jpg) | ![Correct - IBM Cropped](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20GM/Homescreen%20Hero/Assets/IBM/Correct%20-%20GM%20-%20IBM%20Crop.jpg) | Text On this page - [Summary](https://platformplus.vizio.com/cg-home-screen-hero-ibm#overview) - [Specs](https://platformplus.vizio.com/cg-home-screen-hero-ibm#specs) - [Infractions](https://platformplus.vizio.com/cg-home-screen-hero-ibm#infractions)