VIZIO Creative Guidelines > General Market > Home Screen Hero - Backdrop
Singular image for the Deeplink Hero. Asset is used on the Home Screen Hero and Discover Reveal.

| Backdrop Image | |
|---|---|
| Dimensions | 1920px x 1080px |
| Maximum File Size | 500 KB |
| File Type | JPG, PNG |
| Text/Logos | Avoid text and/or logos in this area. Exceptions may be granted on a case-by-case situation. |
| Safe Zone | Approx. 310px from the left and bottom. Approx 250px x 130px from 310px the upper right corner for the placement of the VIZO logo. See Photoshop templates for guide or the supplied image overlay. |
| Miscellaneous Notes | |
|---|---|
| Focal Point | Imagery focal point should be centered within the safe area to avoid visual imbalance. See Photoshop templates for guides or the supplied image overlay. |
| Image Quality | Use high-quality imagery that looks clear on a high-definition television. Never scale up images to meet the size requirements. |
| Legal Copy - Gaming, Gambling, Pharma | Where possible, please avoid legal text in the backdrop and rather the IBM. If exceptions are warranted (case-by-case), any legal copy that must be place on the backdrop image has to be legible and be within the safe-zone. |
| Backdrop Image - Not Full Bleed (Edge-to-Edge) | |
|---|---|
| Image does not fill the entire space (artwork does not extend to the edge). | |
|
Incorrect Example ✘ |
Correct Example |
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| Non-centered Focal Point | |
|---|---|
| Key imagery is not centered within the safe area creating a visual imbalance. Safe Area for backdrop can be found here: IBM version, Title Treatment version. | |
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Incorrect Example ✘ |
Correct Example |
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| Backdrop Image - Copy/Logos/QR Codes | |
|---|---|
| Backdrop images contain copy, logos, or QR Codes are used in the backdrop image, creating visual clutter and confusion. | |
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Incorrect Example ✘ |
Correct Example |
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| Mimic Platform UI: Borders | |
|---|---|
| Backdrop image has a border around the artwork which can mimic a focus state, causing confusion for users. | |
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Incorrect Example ✘ |
Correct Example |
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| Mimic Platform UI - Using Tiles | |
|---|---|
| Tiles can mimic the content on the VIZIO platform and confuse users that is is selectable. Applies to: All backdrops, tiles, and banner imagery | |
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Incorrect Example ✘ |
Correct Example |
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| Poor Image Quality | |
|---|---|
| Low-quality images may include, but are not limited to: busy images with too many visual objects, blurry or distorted, low-resolution/pixelated, or stretched images. | |
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Incorrect Example ✘ |
Correct Example |
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