--- title: Sports Zone - Banners description: VIZIO Creative Guidelines - General Market - Sports Zone - Banners --- ​ ✕ [![CG-logo](https://platformplus.vizio.com/hs-fs/hubfs/CG-logo.png?width=145&name=CG-logo.png)](https://platformplus.vizio.com/creative-guidelines?hsLang=en) - VIZIO Home![](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/down-chevron-60.png) - [Media & Entertainment (M&E)](https://platformplus.vizio.com/cg-me-top-infractions?hsLang=en) - [General Market (GM)](https://platformplus.vizio.com/cg-gm-top-infractions?hsLang=en) - [WatchFree+](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) - [Mobile](https://platformplus.vizio.com/mobile-remote-banner?hsLang=en) - [App Detail Page Onboarding](https://platformplus.vizio.com/app-details-page-overview-1?hsLang=en) [Download Templates](https://vizioonline-my.sharepoint.com/:f:/g/personal/platformmarketing_onedrive_vizio_com/ElA1gnnrza5EqxD9q9OkT80Bn4CPlTR8Qrd5OlcBTRUxRA) [![CG-logo](https://platformplus.vizio.com/hs-fs/hubfs/CG-logo.png?width=145&name=CG-logo.png)](https://platformplus.vizio.com/creative-guidelines?hsLang=en) ![Close Menu Icon](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/icons8-menu.svg) - VIZIO Home![](https://platformplus.vizio.com/hubfs/raw_assets/public/Knowledge-Base-MVP/src/img/down-chevron-60.png) - [Media & Entertainment (M&E)](https://platformplus.vizio.com/cg-me-top-infractions?hsLang=en) - [General Market (GM)](https://platformplus.vizio.com/cg-gm-top-infractions?hsLang=en) - [WatchFree+](https://platformplus.vizio.com/cg-wf-sponsored-collection-page-overview?hsLang=en) - [Mobile](https://platformplus.vizio.com/mobile-remote-banner?hsLang=en) - [App Detail Page Onboarding](https://platformplus.vizio.com/app-details-page-overview-1?hsLang=en) VIZIO Home: General Market ### Home Screen Hero [Overview](https://platformplus.vizio.com/cg-gm-home-screen-hero-overview?hsLang=en) [Title Treatment](https://platformplus.vizio.com/cg-gm-home-screen-hero-title-treatment?hsLang=en) [Sponsor Logo](https://platformplus.vizio.com/g-sports-zone-individual-sport-page-sponsorship-logo?hsLang=en) [IBM](https://platformplus.vizio.com/cg-home-screen-hero-ibm?hsLang=en) [Backdrop Image](https://platformplus.vizio.com/cg-gm-home-screen-hero-backdrop-bb6e04c8-c53a-40c8-b426-7bb894aeb137?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/gm-me-home-screen-hero-ap-video?hsLang=en) ### Discover Reveal [Overview](https://platformplus.vizio.com/cg-gm-discover-reveal-overview?hsLang=en) [Title Treatment](https://platformplus.vizio.com/cg-gm-discover-reveal-title-treatment?hsLang=en) [IBM](https://platformplus.vizio.com/cg-gm-discover-reveal-ibm?hsLang=en) [Backdrop Image](https://platformplus.vizio.com/cg-gm-discover-reveal-backdrop?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-gm-discover-reveal-ap-video?hsLang=en) [Discover Tile](https://platformplus.vizio.com/cg-gm-discover-reveal-tile?hsLang=en) ### Sponsored Collection Page [Overview](https://platformplus.vizio.com/cg-gm-sponsored-collection-page-overview?hsLang=en) [Sponsor Logo](https://platformplus.vizio.com/cg-gm-sponsored-collection-page-sponsor-logo?hsLang=en) [Splash Image](https://platformplus.vizio.com/cg-gm-sponsored-collection-page-splash-image?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-gm-sponsored-collection-page-splash-ap-video?hsLang=en) ### Tentpole Sponsorship Page [Overview](https://platformplus.vizio.com/cg-gm-tentpole-sponsorship-page-overview?hsLang=en) [Splash Image](https://platformplus.vizio.com/cg-gm-tentpole-splash-image?hsLang=en) [Animated AP Video](https://platformplus.vizio.com/cg-gm-tentpole-splash-animated-ap-video?hsLang=en) ### Hub Sponsorship [Overview](https://platformplus.vizio.com/cg-gm-hub-sponsorship-overview?hsLang=en) [Splash Sponsor Logo](https://platformplus.vizio.com/slug-gm-hub-sponsorship-splash-sponsor-logo?hsLang=en) [Animated Auto-Play Video](https://platformplus.vizio.com/slug-gm-hub-sponsorship-animated-splash-auto-play-video?hsLang=en) ### Banners & Tiles [Overview](https://platformplus.vizio.com/cg-gm-banners-tiles-overview?hsLang=en) [Static](https://platformplus.vizio.com/cg-gm-banners-tiles-static?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-gm-banners-tiles-video?hsLang=en) ### Sports Zone [Homescreen Hero](https://platformplus.vizio.com/cg-gm-sports-zone-home-screen-hero?hsLang=en) [Discover Reveal](https://platformplus.vizio.com/cg-gm-sports-zone-discover-reveal?hsLang=en) [Banners](https://platformplus.vizio.com/cg-gm-sports-zone-banners) [Feature Card](https://platformplus.vizio.com/cg-gm-sports-zone-feature-card-overview?hsLang=en) [Sports Zone Home Page](https://platformplus.vizio.com/cg-gm-sports-zone-home?hsLang=en) [Hub Splash Image](https://platformplus.vizio.com/cg-gm-sports-zone-home-page-splash-image?hsLang=en) [Animated AP Video](https://platformplus.vizio.com/cg-gm-sports-zone-home-animated-ap-video?hsLang=en) [Individual Sport Page](https://platformplus.vizio.com/cg-gm-sports-zone-individual-sport-page-overview?hsLang=en) [Sponsorship Logo](https://platformplus.vizio.com/cg-gm-sports-zone-individual-sport-page-sponsorship-logo?hsLang=en) [Splash Image](https://platformplus.vizio.com/cg-gm-sports-zone-individual-sport-page-splash-image?hsLang=en) [Auto-Play Video](https://platformplus.vizio.com/cg-gm-sports-zone-individual-sport-page-splash-auto-play-video?hsLang=en) ### My Hub [Spotlight First View](https://platformplus.vizio.com/cg-gm-my-hub-spotlight-firstview?hsLang=en) [Offer Page](https://platformplus.vizio.com/cg-gm-my-hub-offer-banner?hsLang=en) [Promo Page](https://platformplus.vizio.com/cg-gm-promo-page-overview?hsLang=en) [Poster Image](https://platformplus.vizio.com/cg-gm-my-hub-promo-page-poster-image?hsLang=en) [QR Code](https://platformplus.vizio.com/cg-gm-my-hub-promo-page-qr?hsLang=en) ### Videos [Click-to-Play Video](https://platformplus.vizio.com/cg-gm-video-ctp-video?hsLang=en) [CTV In-Stream Video](https://platformplus.vizio.com/video-instream-video-ctv?hsLang=en) ### Promo Page [Overview](https://platformplus.vizio.com/cg-gm-promo-page-overview?hsLang=en) [Poster Image](https://platformplus.vizio.com/cg-gm-my-hub-promo-page-poster-image?hsLang=en) [QR Code](https://platformplus.vizio.com/cg-gm-my-hub-promo-page-qr?hsLang=en) VIZIO Creative Guidelines > General Market >  Sports Zone - Banners # Sports Zone: Banners Banners promoting Sports Zone on VIZIO Home, Search, or Sports Zone Pages. ![SZ Banners Overview2](https://platformplus.vizio.com/hs-fs/hubfs/Creative%20Guidelines%20-%20GM/Sports%20Zone/Banners/SZ%20Banners%20Overview2.png?width=1940&height=1400&name=SZ%20Banners%20Overview2.png "SZ Banners Overview2") # Variations | Spotlight Banner | Spotlight Auto-Play Banner | | | --- | --- | --- | | ![Search Page Banner](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20GM/Sports%20Zone/Banners/SZ%20Spotlight%20Banner.png) | ![Pencil](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20GM/Sports%20Zone/Banners/SZ%20Spotlight%20Banner%20AP.png) | | | Single 1720px x 200px banner displayed on VIZIO Home. Banner can come with an Auto-play Video.    | Single 1720px x 360px banner displayed on VIZIO Home. Banner can come with an Auto-play Video.   | | | ![Search Page Banner](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20GM/Sports%20Zone/Banners/SZ%20Highrise%20Banner.png) | ![Pencil](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20GM/Sports%20Zone/Banners/SZ%20Highrise%20Banner%20AP.png) | | | Highrise Banner | Highrise Auto-Play Banner | | | Single 1720px x 360px static banner displayed on VIZIO Home.   | Single 1720px x 360px Auto-Play banner displayed on VIZIO Home.   | | | ![Search Page Banner](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20GM/Sports%20Zone/Banners/SZ%20Banner%20Search%20Page.png) | ![Pencil](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20GM/Sports%20Zone/Banners/SZ%20Recommends%20GM.png) | | | Search Page Banner | Recommends Banner |   | | Single 380px x 380px banner that goes underneath keyboard on the Search Page. Banner is not applicable with any other pages. | 600px x 144px banner notification displayed as an overlay on the bottom of the screen.   | | # Specs | Static Specs by Unit | Image Dimensions | Image Max. File Size | | --- | --- | --- | | Spotlight Banner (Created by VIZIO. See logo specs and approved imagery below.) | 1720px x 200px | 500 KB | | Highrise Banner (Created by VIZIO. See logo specs and approved imagery below.) | 1720px x 360px | 500 KB | | Search Page Banner (Created by VIZIO. See logo specs below.) | 380px x 380px | 300 KB | | Recommends Banner (Created by VIZIO) | 600px x 144px | 300 KB | | Auto-Play Video Specs | | | --- | --- | | Maximum File Size | 20 MB | | File Type | MP4, FPS: 24, Max Video Bitrate: 5.0 mbps | | Video Codec | H.264/AVC MPEG-4 part 10 / 4 or less reference frames | | Video Length | Max 15s | | Miscellaneous | - No letterboxing - Audio is not allowed on Home Screen Hero units | | Sponsor Logo | | | --- | --- | | File Type | Vector file (AI, EPS, SVG) | | Color | - Supply both a color logo and a white logo. Color logos must have contrast in front of VIZIO’s black-colored background - A white version will be used in the Search Page Banner | | Miscellaneous | Asset should be the logo only - avoid additional messaging or graphics. | | Text | | | --- | --- | | Row Title Character Count | Approximately 40 characters, including spaces | | Call-to-action | - Max 20-25 characters - Text must correctly repesent the action (Learn More, Watch Now, Browse Now, etc.) | # Home Screen Banner Imagery | - VIZIO standard is to utilize default imagery provided by VIZIO for both Sports Zone Home and Sports Zone Individual Sport sponsorship banners. - For banners sponsoring the Sports Zone Home Page, subject to a case-by-case review basis, sponsors can supply their own static asset if a minimum of 3 of the showcased sports within Sports Zone are represented. If the imagery does not resresent a general range of sports, we will default to VIZIO static imagery. - For banners sponsoring Individual Sport pages, subject to a case-by-case review basis, sponsors can supply a static asset if it is STRONGLY correlated with the sport page represented. An example would be creative that showcases star athlete brand ambassadors for the sponsored sport. If the imagery does not have a strong tie-in, we will default to VIZIO static imagery. | | --- | # Infractions | Excessive Text/Logos | | | --- | --- | | Banner images have an excessive amount of text/logo and can cause readability issues for the user. | | | *Incorrect Example*  ✘ | *Correct Example*  ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Banner Image - AP Video - Letter Boxing](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20GM/Banners%20and%20Tiles/Video/GM%20Banner%20INFRACTION%201%20-%20INCORRECT%20EXAMPLE.jpg) | ![Correct - Banner Image - AP Video - Letter Boxing](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20GM/Banners%20and%20Tiles/Video/GM%20Banner%20INFRACTION%201%20-%20CORRECT%20EXAMPLE.jpg) | --- | Mimic Platform UI: Borders | | | --- | --- | | Banner images have borders around the artwork which can mimic a focus state, causing confusion for users. | | | *Incorrect Example*   ✘ | *Correct Example*   ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Banner Image - Platform UI - CTA](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20GM/Banners%20and%20Tiles/Video/GM%20Banner%20INFRACTION%204%20-%20INCORRECT%20EXAMPLE.jpg) | ![Correct - Banner Image - Platform UI - CTA](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20GM/Banners%20and%20Tiles/Video/GM-Banner-FIXED_Border.jpg) | --- | Mimic Platform UI: CTA Button | | | --- | --- | | Including a CTA button within a banner or tile image is confusing for the user. Our platform highlights around the image, making the whole image a CTA, rather than having a focus state around the button. | | | *Incorrect Example*   ✘ | *Correct Example*   ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Banner Image - Platform UI - CTA](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20GM/Banners%20and%20Tiles/Video/GM%20Banner%20INFRACTION%205%20-%20INCORRECT%20EXAMPLE.jpg) | ![Correct - Banner Image - Platform UI - CTA](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20GM/Banners%20and%20Tiles/Video/GM-Banner-FIXED_Border.jpg) | --- | Mimic Platform UI: Solid Black Background Color | | | --- | --- | | Banner images using a solid black background makes content blend within out UI. | | | *Incorrect Example*   ✘ | *Correct Example*   ![Green Check Mark](https://platformplus.vizio.com/hubfs/Amy%20-%20Images/Check-Green.webp) | | ![Incorrect - Banner Image - Platform UI - Background](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20GM/Banners%20and%20Tiles/Video/INFRACTION%202%20-%20INCORRECT%20EXAMPLE.jpg) | ![Correct - Banner Image - Platform UI - Background](https://platformplus.vizio.com/hubfs/Creative%20Guidelines%20-%20GM/Banners%20and%20Tiles/Video/INFRACTION%202%20-%20CORRECT%20EXAMPLE.jpg) | Text On this page - [Overview](https://platformplus.vizio.com/cg-gm-sports-zone-banners#overview) - [Variations](https://platformplus.vizio.com/cg-gm-sports-zone-banners#variations) - [Specs](https://platformplus.vizio.com/cg-gm-sports-zone-banners#specs) - [Homescreen Banner Imagery](https://platformplus.vizio.com/cg-gm-sports-zone-banners#bannerimagery) - [Infractions](https://platformplus.vizio.com/cg-gm-sports-zone-banners#infractions)