Smart TVs Drive Incremental Brand Reach Over Linear Campaigns

Today’s advertising landscape is incredibly fragmented. Viewers consume TV—and ...

What Did Audiences Watch Most in 2021?

There are many ways to watch TV these days. But traditional linear remains the ...

VIZIO Ads Campaigns Deliver Lasting Impact On Consumers

The practice and measurement of advertising is about more than views and reach. ...

The Agency Review: Omara Hernandez, SVP, Group Director, Canvas Worldwide

The Agency Review: Dave Campanelli, EVP and Chief Investment Officer, Horizon Media

Advertising On TV Means More Than Commercial Breaks

When it comes to advertising on television, most people think of traditional ...

Case Study: Extending Ads Beyond The Big Screen Pays Dividends

Content consumption is on the rise across all formats.  But let’s face ...

The Agency Review: Cara Lewis, EVP, Head of US Investment, Dentsu at Amplifi USA

What are the biggest challenges facing agencies today? How is the media ...