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Insights

The Agency Review: Cara Lewis, EVP, Head of US Investment, Dentsu at Amplifi USA

What are the biggest challenges facing agencies today? How is the media ...

Interviews

The Cotton Bowl Semi-Final Between Cincinnati vs. Alabama Took the Bowl Viewing Title

Bowl Week 2021   Twenty-One percent of all TVs that watched TV December 17th - ...

Inscape

Smart TV Owners Still Watch Ad-Supported Video

A lot of people in the industry think AVOD only reaches people who don’t want ...

Research

Smart TV Ads Increase Reach and Conversion For Linear Campaigns

Advertisers supplementing their linear TV ad campaigns with smart TV video ads ...

Case Study

The Michigan State Spartans vs. Michigan Wolverines Topped Week 9 College Football Viewership

Week 9   No 8 ranked Michigan State hosted the No 6 Michigan in a battle of ...

Inscape

The Agency Review: Carrie Drinkwater, Chief Investment Officer, MediaHub

 

Interviews

Report: The State Of Smart TV Advertising

A new report from analyst group TV-REV calls smart TV manufacturers like VIZIO ...

Research

Panel: Cross-Platform Advertising Opportunities and Challenges

Audience preferences and behaviors are evolving rapidly as the streaming ...

Events
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