Advertising On TV Means More Than Commercial Breaks

When it comes to advertising on television, most people think of traditional ...

Case Study: Extending Ads Beyond The Big Screen Pays Dividends

Content consumption is on the rise across all formats.  But let’s face ...

The Agency Review: Cara Lewis, EVP, Head of US Investment, Dentsu at Amplifi USA

What are the biggest challenges facing agencies today? How is the media ...

Smart TV Owners Still Watch Ad-Supported Video

A lot of people in the industry think AVOD only reaches people who don’t want ...

Smart TV Ads Increase Reach and Conversion For Linear Campaigns

Advertisers supplementing their linear TV ad campaigns with smart TV video ads ...

The Agency Review: Carrie Drinkwater, Chief Investment Officer, MediaHub

Panel: Cross-Platform Advertising Opportunities and Challenges

Audience preferences and behaviors are evolving rapidly as the streaming ...

Post-Peripherals—How Smart TVs Will Take Over Streaming Consumption and Access

  VIZIO commissioned Magid, a leading research-based strategic consulting firm, ...