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VIZIO Home Screen Takeover Promotions Drive Triple-Digit Tune-In Lift

The way viewers discover programming has changed. What used to be flipping ...

Case Study

Audience Targeting Bolsters VIZIO Home Screen Promotions

One of the best ways to drive viewership of TV programming among smart TV users ...

Case Study

How To Launch A New Channel In Today’s Smart TV Landscape

At VIZIO, we add new content from partners at a pretty regular clip, with ...

Analysis

The Agency Review: Jake Marx, Global Head of Partnerships, Stagwell Media Network

Interviews

Smart TVs Drive Incremental Brand Reach Over Linear Campaigns

Today’s advertising landscape is incredibly fragmented. Viewers consume TV—and ...

Case Study

What Did Audiences Watch Most in 2021?

There are many ways to watch TV these days. But traditional linear remains the ...

Inscape

VIZIO Ads Campaigns Deliver Lasting Impact On Consumers

The practice and measurement of advertising is about more than views and reach. ...

Case Study

The Agency Review: Omara Hernandez, SVP, Group Director, Canvas Worldwide

Interviews
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