For decades, TV was a one-way broadcast. But today’s viewers jump fluidly from Smart TVs to smartphones, binge streams to viral reels. Measurement systems that stop at the living room can’t keep up. That’s why Inscape—the data and technology engine behind VIZIO—isn’t just redefining how we measure TV. It’s reshaping how advertisers activate across every screen.
TV as the Starting Line, Not the Finish
Inscape began over a decade ago with a bold bet that ACR (automatic content recognition) technology would become foundational to modern media. That bet paid off. Today, Inscape’s currency-grade data from more than 24 million opted-in TVs represents 79 million viewers, fueling measurement for industry leaders like Nielsen, iSpot, VideoAmp, and Comscore.
But in 2025, that foundation is evolving to where Inscape is no only powering the metrics behind media currency, it’s also activating them, across platforms, in real time.
Cross-Platform Activation Just Got Smarter
With its new Made to Measure framework, Inscape closes the loop between planning, activation, and results. It starts with one of the most complete views of the viewer journey available today spanning live TV, streaming, and now social platforms like TikTok and Meta.
This isn’t retrofitted targeting. It’s behavior-driven audience construction built on real-world signals like ad exposure, program affinity, genre interests, and consumption trends. Whether it’s a viewer who saw your Super Bowl spot or someone who binged a docuseries about grilling, Inscape helps identify them and engage them again.
One Loop. Every Screen.
For performance-minded advertisers, this unified loop is a game-changer. No more siloed buys. No more guessing which platforms drove results. With Inscape, you can now:
This is how brands move from fragmented impression buys to orchestrated audience journeys.
Proven Results, Real Reach
Think about any campaign that starts on a premium streaming service. Inscape identifies viewers exposed to that content and then has the ability to create lookalike audiences on social. The result? Incremental reach that multiplies ROI and keeps the brand top-of-mind across screens.
Or take a performance brand seeking app downloads. Inscape pinpoints households most likely to convert based on past exposure and contextual affinity and delivers ads across both the TV and the phone screen. That’s precision activation backed by real behavior.
Built for the Way TV Works Today
TV isn’t just a screen anymore. It’s an interconnected, mobile, and always-on system. Inscape’s mission is to make measurement and media buying reflect that reality. With ACR-powered insights, cross-platform activation, and a feedback loop that connects everything from planning to outcome, Inscape helps marketers navigate complexity with clarity.
And yes, it all comes with receipts.
Click here to visit the VIZIO 2025 NEWFRONT HUB to watch the full presentation.
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