The convergence of big screens and bigger data is turning the household living room into a new frontline of not just retail awareness, but potential conversion as well.
Welcome to the next wave of shoppable media, where discovery and conversion can happen in the same frame. VIZIO and Walmart are leading this evolution, turning TVs into transaction engines and brand love into cart value.
The Power of Partnerships: VIZIO x Walmart DSP
VIZIO’s partnership with Walmart Connect unlocks the full potential of connected commerce. Through direct integration with Walmart's demand-side platform (DSP), VIZIO now enables advertisers to target and transact on the largest screen in the home.
We’re talking real-time, closed-loop attribution. Household Connect extends TV-first campaigns across devices. And VIZIO’s curated Home Screen—the first stop for millions daily—allows brands to meet consumers the moment the screen lights up. With one-click activation, consumers can discover, consider, and cart, without ever leaving their couch.
A New Playbook: Collapsing the Funnel
The strategy now is commerce-forward and social-first. Every campaign seeks to earn the sale at the cart while staying embedded in culture. With brands found in nearly every American home and retail relationships defining in-market execution, the model is built for seamless journeys.
The living room is central to this loop. It’s no longer just about tuning in. It’s also about opting in. With VIZIO’s interactive ad formats and Walmart’s retail data, brands can drive storytelling and move product in the same frame.
Trendspotting: One Click, Short Form, Full Funnel
What’s emerging is a new consumer behavior powered by simplicity and speed. Short-form content, once relegated to mobile, now competes for prime time on the big screen. Whether it's snackable episodes, product explainers, or influencer-led how-tos, this shift reflects the reality that while attention is fragmented, purchase intent isn’t.
That’s where connected commerce shines. VIZIO’s software-first OS and curated content hubs (like the Gaming Hub or Sports Zone) create premium environments for brand integration. Meanwhile, its smart merchandising capabilities let advertisers deliver the right message at the right moment, be it during live sports or a quiet binge session.
So What Now?
The convergence of media and retail on smart TVs is more than a trend. It’s a new operating model for marketers. One where content is commerce, data is the differentiator, and the screen is a storefront.
This allows brands to partner smarter, move faster, and design for the collapsed funnel.
Click here to visit the VIZIO 2025 NEWFRONT HUB to watch the full presentation.
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