Television is the heart of modern living rooms. And today, it’s the entry point to discovery, the launchpad for brand engagement, and increasingly, the last mile of the customer journey. In short: the Smart TV Home Screen is like the new front door. And if you’re a marketer, it’s one you can’t afford to ignore.
Welcome to Prime Time Real Estate
Every time a viewer powers on a VIZIO TV, the Home Screen takes center stage. No passwords, no navigation trees. Just immediate access to content, recommendations, and, critically, premium ad placements. Viewers spend an average of 31 minutes per day actively engaged with VIZIO’s Home Screen. That’s more than a snackable moment… it’s a sustained, high-intent session of exploration and decision-making.
When Out-of-Stream Meets In-Stream, Reach Multiplies
But relying solely on video ads in today’s streaming ecosystem is like buying airtime on only one channel in the cable era. Audiences move fluidly across formats and platforms. That’s why pairing the Home Screen with CTV video buys is a powerful force multiplier. Campaigns that integrate both CTV and Home Screen formats consistently outperform video-only strategies, driving incremental reach and delivering brand messaging across multiple attention states.
Turning Discovery Into Decision
Take a QSR brand launching a limited-time offer. The Home Screen provides an opportunity to lead with attention-grabbing creative—like a high-impact video hero unit—before viewers dive into their next episode. But that’s just the first act. Curated content collections, aligned with brand values, invite audiences deeper. Add a strategically placed QR code and suddenly, ordering dinner becomes a frictionless, couch-bound interaction.
CTV As The Funnel
VIZIO is more than a hardware brand. It’s a fully integrated platform with a front-row seat to shifting consumer behaviors. From curated content to branded storytelling and shoppable experiences, VIZIO’s Home Screen redefines what TV advertising can do. When powered by real-time insights, closed-loop measurement, and seamless commerce integrations, it becomes not just media… but also momentum.
The Future Is Already on the Home Screen
For marketers looking to meet audiences with relevance, impact, and measurable ROI, the path is clear. Start where CTV starts: on the Home Screen. That’s where attention lives, decisions happen, and conversion begins.
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