The Agency Review: Dave Campanelli, EVP and Chief Investment Officer, Horizon Media

Advertising On TV Means More Than Commercial Breaks

When it comes to advertising on television, most people think of traditional ...

Case Study: Extending Ads Beyond The Big Screen Pays Dividends

Content consumption is on the rise across all formats.  But let’s face ...

The Agency Review: Cara Lewis, EVP, Head of US Investment, Dentsu at Amplifi USA

What are the biggest challenges facing agencies today? How is the media ...

The Cotton Bowl Semi-Final Between Cincinnati vs. Alabama Took the Bowl Viewing Title

Bowl Week 2021   Twenty-One percent of all TVs that watched TV December 17th - ...

Smart TV Owners Still Watch Ad-Supported Video

A lot of people in the industry think AVOD only reaches people who don’t want ...

Smart TV Ads Increase Reach and Conversion For Linear Campaigns

Advertisers supplementing their linear TV ad campaigns with smart TV video ads ...

The Michigan State Spartans vs. Michigan Wolverines Topped Week 9 College Football Viewership

Week 9   No 8 ranked Michigan State hosted the No 6 Michigan in a battle of ...