Co-Viewing Measurement is a Must Have To Measure CTV Like Traditional TV

By Charbel Makhoul, Vice President of Product Management, Data Science and ...

VIZIO Home Screen Takeover Promotions Drive Triple-Digit Tune-In Lift

The way viewers discover programming has changed. What used to be flipping ...

Audience Targeting Bolsters VIZIO Home Screen Promotions

One of the best ways to drive viewership of TV programming among smart TV users ...

How To Launch A New Channel In Today’s Smart TV Landscape

At VIZIO, we add new content from partners at a pretty regular clip, with ...

The Agency Review: Jake Marx, Global Head of Partnerships, Stagwell Media Network

Smart TVs Drive Incremental Brand Reach Over Linear Campaigns

Today’s advertising landscape is incredibly fragmented. Viewers consume TV—and ...

What Did Audiences Watch Most in 2021?

There are many ways to watch TV these days. But traditional linear remains the ...

VIZIO Ads Campaigns Deliver Lasting Impact On Consumers

The practice and measurement of advertising is about more than views and reach. ...