Sports Zone - Banners

VIZIO Creative Guidelines > General Market > Sports Zone - Banners

Spotlight Banner	Highrise Banner

Single 1720px x 200px banner displayed on VIZIO Home. Banner can come with an Auto-play Video.	Single 1720px x 360px banner displayed on VIZIO Home. Banner can come with an Auto-play Video.

Search Page Banner	Pencil
Single 380px x 380px banner that goes underneath keyboard on the Search Page. Banner is not applicable with any other pages.	Single 1720px x 80px banner only displayed on the Sports Zone Individual Sport Page. Banner is not applicable with any other pages.

Unit	Image Dimensions	Image Max. File Size
Spotlight Banner (Created by VIZIO. See logo specs below.)	1720px x 200px	500 KB
Highrise Banner (Created by VIZIO. See logo specs below.)	1720px x 360px	500 KB
Search Page Banner (Created by VIZIO. See logo specs below.)	380px x 380px	300 KB
Pencil Banner (See additional specs below)	1720px x 80px	300 KB

Sponsor Logo
File Type	Vector file (AI, EPS, SVG)
Color	Supply both a color logo and a white logo. Color logos must have contrast in front of VIZIO’s black-colored background A white version will be used in the Search Page Banner
Miscellaneous	Asset should be the logo only - avoid additional messaging or graphics.

Text
Row Title Character Count	Approximately 40 characters, including spaces
Call-to-action	Max 20-25 characters Text must correctly repesent the action (Learn More, Watch Now, Browse Now, etc.)

Pencil Banner
File Type	JPG, PNG
Legal Text	To optimize space, legal text should span horizontally across the entire width of the banner
QR Codes	Due to the small scale of the banner, avoid using QR codes as they may not be scanable from viewing distance.

Mimic Platform UI: Borders
Banner images have borders around the artwork which can mimic a focus state, causing confusion for users.
Incorrect Example ✘	Correct Example

Mimic Platform UI: CTA Button
Including a CTA button within a banner or tile image is confusing for the user. Our platform highlights around the image, making the whole image a CTA, rather than having a focus state around the button.
Incorrect Example ✘	Correct Example

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