Visit the Banners & Tiles Overview page for examples and templates.

Unit Image Dimensions Image Max. File Size
Impact Double Play
(2 tiles)
848px x 477px 500 KB
Impact Showcase
(3 tiles)
560px x 315px 500 KB
Sponsored Carousel
(4+ tiles)
Min 320px x 180px
Max 848px x 477px
300 KB
Highrise Banner 1720px x 360px 500 KB
Spotlight Banner 1720px x 200px 500 KB
Apps Page Double Tile
(Displayed on Apps Page)
920px x 160px 300 KB
Search Page Banner
(Displayed on Search Page)
380px x 380px 300 KB
Recommends - See additional specs below
(Notification on bottom)
600px x 144px 300 KB

General Banner Notes
File Type JPG, PNG
Row Title Character Count
Approximately 40 characters, including spaces
Legal Text
Minimum size recommended for legibility is 11px

Specs
QR Codes
  • QR codes are acceptable to drive viewers straight to an offer or additional details
  • High contrast against a solid background - black code on white preferred
  • Minimum size is 100px x 100px. **Note that scale varies by TV screen size and may require zooming in or moving closer for scannability
Character Count
  • Top Line: 29 characters max
  • Bottom Line: 65 characters max
Call-to-Action Destinations
CTA used for launching into a Collection Page, Sports Zone Home, or an Individual Sport page
CTA Text Options
  • Watch Now
  • Watch for Free
  • View Collection
  • Explore Sports Zone
  • Visit Sports Zone
  • Explore Now

GM - INFRACTION - Tags

 

Excessive text/logos
Banner images have an excessive amount of text/logo and can cause readability issues for the user. Infraction shown on Highrise banner.

Incorrect Example  ✘

Correct Example  Green Check Mark

Incorrect - Banner Image - AP Video - Letter Boxing Correct - Banner Image - AP Video - Letter Boxing



Mimic Platform UI: Borders
Banner images have borders around the artwork which can mimic a focus state, causing confusion for users. Infraction shown on Highrise banner.

Incorrect Example   ✘

Correct Example   Green Check Mark

Incorrect - Banner Image - Platform UI - CTA Correct - Banner Image - Platform UI - CTA



Mimic Platform UI: CTA Button
Including a CTA button within a banner or tile image is confusing for the user. Our platform highlights around the image, making the whole image a CTA, rather than having a focus state around the button. Infraction shown on Highrise banner.

Incorrect Example   ✘

Correct Example   Green Check Mark

Incorrect - Banner Image - Platform UI - CTA Correct - Banner Image - Platform UI - CTA



Mimic Platform UI: Adding Tags
Tag graphic add-ons on images competes with our UI. Infraction shown on Highrise banner.

Incorrect Example   ✘

Correct Example   Green Check Mark

Incorrect - Banner Image - Platform UI - tags Correct - Banner Image - Platform UI - CTA



Mimic Platform UI: Solid Black Background Color
Banner images using a solid black background makes content blend within out UI. Infraction shown on Highrise banner.

Incorrect Example   ✘

Correct Example   Green Check Mark

Incorrect - Banner Image - Platform UI - Background Correct - Banner Image - Platform UI - Background