In an era where the lines between content and commerce are blurring, VIZIO and Walmart have joined forces to reshape the future of advertising.
At our NewFront presentation this year — Beyond The Glass — we unveiled a transformative moment for omnichannel advertising, combining VIZIO's connected TV (CTV) platform with Walmart's unparalleled retail media network and first-party data.
This isn't just another media partnership. It's the creation of an end-to-end advertising ecosystem that connects the living room to the checkout aisle, delivering personalization, measurement, and commerce-driven outcomes at scale.
This new solution empowers Walmart Connect advertisers to tap directly into VIZIO's CTV inventory. This unlocks premium, brand-safe streaming environments, with the added muscle of Walmart's first-party shopper data to fuel highly relevant, audience-specific campaigns.
For brands, this means frictionless cross-screen activation—meeting consumers in their living rooms, on their terms, while tying directly to measurable in-store and e-commerce conversions.
Historically, CTV has been a compelling yet fragmented piece of the advertising puzzle. Walmart's partnership with VIZIO breaks down these silos, giving Walmart Connect advertisers access to VIZIO’s rapidly growing footprint of millions of smart TVs.
This direct connection creates new pathways for brands to influence purchase behavior at every stage of the shopper journey, blending the storytelling power of TV with the precision and accountability of retail media.
“We're just getting started,” said Seth Dallaire, EVP and Chief Growth Officer at Walmart US during the NewFront presentation. “The level of innovation and disruption in this space is incredibly high, and Walmart is bringing everything it has to bear.”
The true differentiator in this ecosystem? First-party data. With Walmart's treasure trove of shopper data and VIZIO's direct-to-device insights, advertisers can now unlock hyper-relevant, personalized experiences across screens, optimizing for both branding and performance objectives.
In a cookieless world where privacy and relevancy must coexist, this approach gives brands confidence in targeting accuracy while driving tangible business results. It’s no longer about impressions—it's about impressions that convert.
This fusion of content and commerce also redefines the shopper journey itself. Whether a customer is discovering a new product while binge-watching their favorite show or adding it to their cart via the Walmart app, the ecosystem ensures fluid, connected experiences that seamlessly bridge CTV, mobile, online, and in-store touchpoints.
“For us, the customer is always number one,” said VIZIO Founder and CEO William Wang. “We're here to learn from Walmart and deliver even more value.”
The future of advertising isn't just omnichannel, it's omni-moment. With the combined strengths of VIZIO and Walmart, that future is already here.
Watch VIZIO Founder & CEO William Wang, Walmart U.S. EVP and Chief Growth Office Seth Dallaire, and VIZIO Chief Revenue & Strategic Growth Officer Mike O'Donnell discuss the reason for the new partnership and what this means for the ad community at the VIZIO NewFront 2025 Hub: Beyond The Glass.
WATCH THE VIDEO
