Television is no longer just a window to entertainment, but a gateway to discovery, inspiration, and, increasingly, conversion. As media habits evolve, VIZIO is leading the charge in a seismic shift: the convergence of content and commerce. From the first moment viewers power on their screens to the final click that turns interest into action, VIZIO is building a smarter, more seamless way to shop, stream, and sell.
In a world of choice overload, relevance is everything. That’s why VIZIO leans into purchase-based data, where intent isn’t just implied, it’s confirmed. With VIZIO’s Automatic Content Recognition (ACR) technology, advertisers can tap into real-time, privacy-safe insights drawn from viewing behaviors across over 20 million opted-in TVs. But the real advantage lies in how we pair those insights with commerce signals to predict not just who will act, but when.
The result? Smarter targeting, sharper messaging, and a clear link between impression and impact. Campaigns powered by VIZIO’s Household Connect, for example, have driven significant lifts in awareness and purchase intent by reaching users across screens with cohesive, sequential storytelling.
VIZIO’s Home Screen isn’t just the first thing viewers see—it’s a launchpad for engagement. For advertisers, it’s a chance to own the moment of intent. And it works. From a streaming platform driving a 6.6x increase in app opens to a beverage brand attributing 82% of its sales lift to Home Screen exposure, the numbers are in: presence equals performance.
By embedding brands directly into the content discovery journey — through featured placements, sponsorships, and branded collections — VIZIO helps partners break through the noise and capture attention before the first show even starts. Whether it’s a major movie release, a retail holiday, or a spontaneous moment of consumer curiosity, the Home Screen turns passive viewing into active shopping.
The modern path to purchase isn’t linear. It’s looped, dynamic, and highly personalized. That’s why VIZIO doesn’t just connect dots, we draw the full picture. Our platform enables brands to move seamlessly from storytelling to sales, from upper-funnel awareness to lower-funnel conversion, all within the rhythm of real life.
Whether it’s a furniture retailer driving foot traffic through Memorial Day pop-up sponsorships or a QSR chain lifting purchase intent by 20% via Home Screen integration, our campaigns meet audiences where they are physically, emotionally, and financially.
Because the screen isn’t the destination. It’s the start of something more.
The future of connected commerce is already here—and it’s powered by platforms like VIZIO that blend data, design, and distribution into a single, unified experience. For marketers, this is the new table stakes: to be present not just on screen, but in scene. To go beyond the glass and show up in the everyday.
Disclaimer: The information and results presented here are not guarantees of the future performance of VIZIO Sports Zone and are subject to factors which are beyond its control and may cause actual results to differ from expectations.
See VIZIO Group VP Advertising & Data Sales Adam Bergman discuss this new era of connected commerce at the VIZIO 2025 Newfront Hub.
