In a fragmented media landscape, campaigns often lose momentum between awareness and action. That’s where VIZIO comes in.
As both a smart TV manufacturer and the developer of the OS inside, VIZIO offers a connected ecosystem that turns passive reach into active results. From high-impact Home Screen units to precision-targeted video and shoppable content, we help brands design full-funnel strategies that don’t just get seen… they convert.
Seamless Integration of In-Stream and Out-of-Stream Activations
Performance starts with visibility. On VIZIO, attention begins the moment the TV turns on. Out-of-stream units on the Home Screen give brands the ability to own that crucial first impression. Whether through eye-catching hero placements, interactive QR codes, or full-screen roadblocks, these moments drive mass awareness without relying on traditional ad pods.
As the campaign progresses, in-stream video across WatchFree+ and our premium publisher partners reinforces the message in contextually relevant content environments. Combined, these activations form a connected arc that keeps the brand present across stages of the viewer journey without wasted exposure or duplicated effort.
Tools That Guide, Nudge, and Convert
Awareness is just the start. VIZIO’s proprietary tools are engineered to drive intent and interaction.
VIZIO Recommends, for example, is a smart discovery feature that showcases content based on what viewers are most likely to watch next, an ideal format for new releases, product launches, or seasonal promotions. When a brand appears in this carousel, it’s not an ad. It’s a suggestion, algorithmically backed and contextually placed.
Branded show collections offer another path to engagement. Whether highlighting sustainable brands during Earth Month or curating a back-to-school shopping hub, these thematic content groupings tap into real audience interests with a mix of editorial and advertising. Viewers lean in, explore, and act without ever leaving the VIZIO platform.
One Platform. One Stack. Real Results.
Behind every campaign is a unified technology stack that powers customization, measurement, and scale.
Want to target by household makeup, viewing behavior, or geography? Want to measure lift in web traffic, app downloads, or store visits? VIZIO’s integration of first-party ACR data, dynamic ad tools, and closed-loop attribution makes it all possible with less complexity and more control.
And because everything runs directly through our platform—no extra layers, no hidden fees—brands get better efficiency and a clearer view of what’s working.
VIZIO doesn’t just connect screens. It connects strategy to outcomes.
Click here to visit the VIZIO 2025 NEWFRONT HUB to watch the full presentation.
Ready to see how VIZIO can bring your campaign to life? Let’s talk. Click the “Get in touch” button below to connect with a VIZIO representative.
