The battle for TV’s next currency is more than a metrics debate. It’s a fight for clarity in a system that’s grown increasingly chaotic.
Multiple measurement vendors. Conflicting methodologies. Inconsistent results. For media buyers trying to allocate billion-dollar budgets with precision, fragmentation isn’t just inconvenient… it’s unsustainable.
What this industry needs is a single source of truth. And increasingly, that foundation is Inscape.
ACR at Scale. Trusted Across the Industry.
Inscape is VIZIO’s Automatic Content Recognition (ACR) technology, embedded in more than 24 million opted-in smart TVs and growing. That scale makes it one of the largest, most representative sources of glass-level viewership data in the U.S.
But it’s not just about size. It’s about trust. Inscape data is already foundational to the measurement stacks of Nielsen, iSpot, VideoAmp, Comscore, and EDO. It powers attribution, calibrates cross-platform reach, and underpins emerging currencies that major networks and advertisers are betting on.
This isn’t hypothetical. It’s happening.
79 Million Viewers. One Unified Signal.
The VIZIO platform reaches over 79 million people. That critical mass turns ACR data from a directional signal into a currency-grade asset. Combined with audience segmentation, geo-level granularity, and real-time measurement, this creates the kind of deterministic view marketers have long demanded but have rarely received.
Whether you’re measuring reach, frequency, or outcomes, one thing is clear: precision only matters if it's backed by scale.
Flexibility Is the Future. Rigid Ratings Are Not.
Yesterday’s media plans were built on averages. Today’s are built on nuance.
Inscape is fueling a shift away from one-size-fits-all measurement toward flexible frameworks that let networks, advertisers, and agencies define success on their terms. Need to build a custom segment? Validate against a specific retail partner? Optimize for ROI mid-flight? The data—and the stack—are built for it.
That’s the strategic edge buyers need in a world where every impression counts, and every platform plays by different rules.
Making “Single Source of Truth” Practical
What does a unified source look like in practice?
It means fewer gaps between platforms. Fewer discrepancies in performance reports. It means your currency provider, your attribution partner, your agency, and your internal dashboard are working from the same signal. No stitching. No guesswork. No recalibration.
For CMOs and CSOs tasked with proving performance across screens and touchpoints, that kind of alignment isn’t a luxury… it’s a necessity.
Inscape isn’t just redefining how we measure TV. It’s reshaping what we expect from measurement itself.
Click here to visit the VIZIO 2025 NEWFRONT HUB to watch the full presentation.
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