In a world of endless on-demand options, live still matters.
From headline-making music awards to international sports championships, there’s a unique power in programming that unfolds in real time. These cultural flashpoints spark emotion, drive conversation, and unite audiences in the moment.
WatchFree+ brings that energy directly to the living room. As VIZIO’s free streaming TV service, WatchFree+ offers advertisers a way to connect with audiences during moments that are timely, relevant, and emotionally charged.
Live Access to Culture-Shaping Events
WatchFree+ is the exclusive streaming home of such live events as Billboard Women in Music Awards, The Women’s Cup and other standout events that capture national attention. These programs draw in viewers who are highly engaged, offering brands the opportunity to appear alongside the talent, competition, and real-time reactions that define the cultural moment.
Data-Driven Programming Strategy
Cultural relevance is not left to chance. Our approach to live event programming is informed by Inscape ACR data from over 24 million opted-in devices. This lets us track real-time shifts in viewer interest and adjust our programming slate accordingly, giving brands the confidence that they’re showing up where attention already lives.
Seasonal Sponsorships With Staying Power
Beyond marquee events, WatchFree+ offers themed programming collections throughout the year, such as Spring Showcase, Hot Summer Movies, and Fall Premieres, among others. These seasonal activations are designed to align with consumer moods and viewing behaviors, creating consistent opportunities for brands to connect with audiences in the right context.
Channels Built for Viewer Passions
Our WatchFree+ lineup includes dedicated channels that reflect real audience interests, spanning comedy fans, Spanish-language movie buffs, Shark Week devotees, and much more. These environments give advertisers the ability to target viewers based on their passions, not just demographics, creating deeper and more meaningful engagement.
Turnkey Integration Into the Moment
WatchFree+ makes it easy for brands to step into the storyline. With options for branded content, channel takeovers, and interactive ad formats, advertisers can build campaigns that feel native to the viewing experience, enhancing the moment rather than disrupting it.
Live programming on WatchFree+ offers more than reach. It delivers emotional connection, cultural context, and strategic timing, all backed by first-party data. For brands looking to meet the moment, this is where momentum begins.
Click here to visit the VIZIO 2025 NEWFRONT HUB to watch the full presentation.
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