Television used to be a window. Now, it’s a gateway. And the next generation of that is powered by VIZIO OS.
We’re entering a new year with new momentum, powered by a 20% surge in streaming hours typically seen over the holidays, according to our viewership data. What’s different this year is VIZIO’s integration with Walmart, where the VIZIO operating system will extend beyond VIZIO-branded TVs to power Walmart’s in-house smart TV line: onn.
This platform-wide leap redefines reach, impact, and innovation for advertisers and audiences alike. With this expansion, VIZIO OS will scale to millions of additional households, embedding itself even deeper into the American living room at a time when attention and engagement kicks into high gear.
A New Era of Reach
Walmart operates 4,600 stores and 600 Sam’s Clubs across the country, touching 90% of U.S. shoppers. Meanwhile, 80% of Walmart households already own a VIZIO device. Now imagine that ecosystem running on a unified OS with a single ad and data infrastructure. That’s ubiquity.
The first screen viewers see when they power on is a curated, commerce-enabled canvas. With VIZIO OS now embedded into Walmart's omnichannel universe, the Home Screen becomes the entry point to both entertainment and transaction. Want to watch a movie and order popcorn delivery without leaving your couch? Done. Do your Valentine’s Day shopping while watching romance movies? Sure.
For advertisers, this means unprecedented proximity to high-intent moments. It’s the difference between advertising near the checkout line and owning the register itself.
Commerce Meets Content
What sets VIZIO apart is ownership of the full experience. We don’t just make the screens. We design the software, power the data, and control the full-stack delivery from the chipset to Home Screen. That integration means faster updates, richer personalization, and smarter ad placements, all backed by Inscape ACR data from 24+ million opted-in devices*.
The Walmart partnership elevates CTV into a full-funnel channel. By pairing VIZIO OS with Walmart’s purchase-based data, we create a closed-loop system where advertisers can measure actual sales. Brands like Unilever are already testing this integration through Walmart's DSP, bridging awareness, engagement, and conversion within a single campaign.
Built for the Future of Viewing
VIZIO’s latest flagship line, Quantum Series TVs, has seen 135% growth year-over-year, a clear signal that viewers want premium screens and smarter systems. With WatchFree+ delivering 300+ live channels and thousands of on-demand titles, and with tools like Pause Ads, interactive overlays, and branded content hubs, VIZIO is shaping the future of how content and commerce coexist.
The future of streaming won’t be defined by who has the most shows. It’ll be defined by who owns the moment before the stream starts, and the transaction that happens after.
* Based on opted-in devices that have been active within the past 365 days.
