Football season is in full swing—but it’s not too late to make a winning move. The smartest play might not be in the game—it’s before it. And it starts on the VIZIO Home Screen.
When fans power up their TVs, they’re not starting on the field. They’re starting on the VIZIO Home Screen—a high-impact, high-intent touchpoint available across millions of smart TVs. For brand marketers, that means a powerful way to win attention before the first snap.
Football Season = Home Screen Season
The numbers tell the story. Last October, VIZIO Home Screen impressions saw double-digit lifts compared to August across key kickoff windows:
Brands showing up on the VIZIO Home Screen during these windows are reaching football audiences—without paying in-game ad premiums.
Let’s break down why the Home Screen has become the MVP for reaching football fans.
Break Through The Noise
Football is noisy. Everyone wants in—from leagues and networks to major consumer brands. But while most advertisers fight for in-game slots, VIZIO lets you own the fan journey from the start.
Through the VIZIO Sports Zone—a curated hub for pro and college football content—your brand becomes the starting point for fans. Sponsoring this space gives you a first-mover advantage, positioning your brand before viewers dive into the action.
It’s not about outspending. It’s about outpositioning.
Reach Fans Before They Tune In
Linear and streaming ad slots only reach viewers once they’re locked into a game. The Home Screen reaches them the moment they turn on their screen.
It’s the only out-of-stream touchpoint that consistently intercepts fans in high-intent moments—right before they dive into the streaming environment of their choice. In fact, our data shows that the Home Screen impressions often outperform even peak primetime tune-in.
This isn’t just attention. It’s intent. And that’s where brand decisions are made.
Engage, Don’t Just Broadcast
The VIZIO Home Screen isn’t passive. It’s interactive. Branded tiles and sponsored placements let fans click, explore, and engage–whether you’re driving tune-in, app downloads, site visits, or retail activations. It’s a format built for action, not just awareness. And that engagement converts, especially when it’s tied to the passion and urgency of football season.
Own the Experience—Without Owning the Rights
Sports broadcast rights are expensive. Inventory is limited. And many brands get boxed out.
The VIZIO Home Screen changes the game. We offer full-screen, context-rich brand video in moments that matter—without the eye-watering CPMs. You get the prestige of primetime presence, minus the premium. Extend your campaign beyond those crowded 15- or 30-second spots and into a format designed for discovery, not distraction.
With over 79 million viewers and deep audience insights powered by Inscape ACR data, VIZIO isn’t just where football fans watch. It’s where they start.
And as smart TVs evolve into smart commerce engines, that starting point is becoming more powerful than ever.
So the real question is: Are you kicking off your football strategy in the right place?
Ready to own the football season? Click the “Get in touch” button below to connect with a VIZIO representative and learn more.
