VIZIO and Disney+ Make Holiday Discovery Instant with One Magic Word

The 2025 holiday season is officially here, bringing with it an 18% jump in streaming time on VIZIO in December, according to our first-party viewership data, as families gather to view seasonal staples like the beloved holiday classic, Home Alone.

But the real challenge isn’t deciding what to watch. It’s finding it fast.

That’s why VIZIO and Disney+ have teamed up to give viewers a special gift this holiday season, one that makes it radically easier for viewers to find their favorite holiday classic using nothing more than their voice.

Making Discovery Delightful: Just Say "KEVIN!"

We’re taking voice search to the next level to reduce viewer friction, with a clever twist. From December 19-31, VIZIO viewers can launch Disney+ with a single command: “KEVIN!”

Simply speak this command into the VIZIO Voice Remote, and you’ll instantly be taken to the Disney+ app. No menus, no hunting through apps. What’s more, it’s done in a fun and fan-engaging manner by tapping into one of the most iconic lines in cinematic history. 

This festive feature shows how contextual voice commands can provide ease and create smarter, more intuitive ways to connect viewers to content. Last year, VIZIO also ran a Voice Remote promotion, where saying “Beetlejuice, Beetlejuice, Beetlejuice” instantly launched a custom Movie Collection hub with a sound-on preview, extended trailer, and opening-weekend ticket purchase options.

The Bigger Picture: Why Discovery Is the Next Frontier in CTV

As the landscape gets more crowded, content discoverability becomes make-or-break for both viewer satisfaction and platform success. And activations like Disney+’s “KEVIN!” are more than fun holiday moments—they’re a blueprint for the future of discovery.  And a guarantee you won’t be home alone with nothing to watch.

VIZIO’s advantage is its ownership of the TV hardware, software, and data, which lets us create faster, simpler discovery paths. This can utilize everything from voice shortcuts or personalized Home Screen experiences, which has become the first, best step in every viewer journey. 

The result? Better experiences for audiences—and better outcomes for advertisers, studios, and streamers.

Ready to make your content more discoverable? Get in touch below.