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How To Launch A New Channel In Today’s Smart TV Landscape

At VIZIO, we add new content from partners at a pretty regular clip, with ...

Analysis

Smart TV Owners Still Watch Ad-Supported Video

A lot of people in the industry think AVOD only reaches people who don’t want ...

Research • Analysis

Post-Peripherals—How Smart TVs Will Take Over Streaming Consumption and Access

VIZIO commissioned Magid, a leading research-based strategic consulting firm, ...

Research • Analysis

Magid Research: Transactional Advertising Is The Future

VIZIO and Magid Research have joined forces to examine how TV viewers are ...

Analysis

VIZIO’s Adam Bergman On The Advantages Of Owning Your Own Data Set

As part of our upcoming series of Special Reports on the Emerging Smart TV ...

Analysis

VIZIO Sees Open Standards As Essential To Addressable Advertising’s Future

As a founding member of the addressable advertising standard consortium Project ...

Analysis
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