---
title: "WEBINAR: Power of the Platform — Using ACR Data To Target and Quantify Audiences and Campaigns"
description: Director of Media Insights and Analytics Devin Fallon and Sr. Director of Data Strategy Ken Norcross discuss the importance of Inscape data throughout the planning, execution, and measurement of a campaign.
image: https://platformplus.vizio.com/hubfs/VAB.png
---

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## WEBINAR: Power of the Platform — Using ACR Data To Target and Quantify Audiences and Campaigns

# WEBINAR: Power of the Platform — Using ACR Data To Target and Quantify Audiences and Campaigns

## VIZIO

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One of the greatest benefits of Automatic Content Recognition technology is its ability to measure the results of ad campaigns across multiple formats… linear TV and streaming alike.

 

In this VAB-hosted webinar, we share two case studies showing how brands have utilized our Inscape ACR data to measure both campaign performance metrics and true brand outcomes.

 

Watch Director of Media Insights and Analytics Devin Fallon and Sr. Director of Data Strategy Ken Norcross as they discuss the key importance of Inscape data throughout the planning, execution, and measurement phases of a campaign.

 

Examples include: 

 

- A major insurance advertiser used VIZIO and Inscape data to determine the incremental audience reached via VIZIO Ads over Linear, and the effectiveness of digital vs. linear ads in driving new users to its site.
- A major cable network used Inscape data to qualify the target audience for a new season flagship series, with a full court press of media running across our endemic Home screen environment, on-platform CTV video, and off-platform Household Connect extensions.

Stream the full webinar below, or download the presentation [**HERE**](https://thevab.com/storage/app/media/Measurement%20Innovations%20Series%20Q2/VAB_Vizio%20-%20Measurement%20Innovations%20Series%20Final.pdf). 

 

 

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