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Advertising To Football Fans: Who They Are, What They Watch, And How To Reach Them

  Football is one of the biggest and most expensive TV advertising sectors ...

Analysis

VIZIO's Travis Hockersmith: TV Challenges Require TV Solutions

VIZIO's Group VP of Platform+ Travis Hockersmith recently published the ...

Analysis

WEBINAR: Power of the Platform — Using ACR Data To Target and Quantify Audiences and Campaigns

One of the greatest benefits of Automatic Content Recognition technology is its ...

Inscape • Analysis

Why Glass Level ACR Data Is The Best Solution For CTV Ad Viewability, Brand Safety, and Fraud Detection

By Travis Hockersmith, VP of Platform+, VIZIO

Audience • Analysis

How VIZIO’s New Co-Viewing Metrics Increase Efficiency For Buyers And Sellers Alike

In this exclusive interview with TVREV, Charbel Makhoul, General Manager, Vice ...

Inscape • Analysis

Co-Viewing Measurement is a Must Have To Measure CTV Like Traditional TV

By Charbel Makhoul, Vice President of Product Management, Data Science and ...

Inscape • Analysis

How To Launch A New Channel In Today’s Smart TV Landscape

At VIZIO, we add new content from partners at a pretty regular clip, with ...

Analysis

Smart TV Owners Still Watch Ad-Supported Video

A lot of people in the industry think AVOD only reaches people who don’t want ...

Research • Analysis
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