Panel: Fresh Perspectives In Measurement Innovation

Measurement and attribution are two of the louder buzzwords driving the ...

What Did Audiences Watch Most in 2021?

There are many ways to watch TV these days. But traditional linear remains the ...

Video: How To Reach VIZIO Viewers On Other Devices

The Agency Review: Omara Hernandez, SVP, Group Director, Canvas Worldwide

Panel: Breakthrough Marketing to Streaming Audiences

The latest Variety Streaming Room panel focused on how programmers can stand ...

The Agency Review: Dave Campanelli, EVP and Chief Investment Officer, Horizon Media

Panel: Understanding Today's Evolving TV Audience

Audience viewing preferences and behaviors are changing rapidly, influencing ...

Advertising On TV Means More Than Commercial Breaks

When it comes to advertising on television, most people think of traditional ...