Audience viewing preferences and behaviors are changing rapidly, influencing both linear and streaming strategies.
Variety recently convened a panel of media execs to discuss both the opportunities and challenges in this new cross-platform advertising world in its latest Streaming Room event.
VIZIO Director of Media Insights and Analytics joined Magid EVP of Global Media and Entertainment Mike Bloxham, along with a panel of executives from Omnicom Media Group, Canvas Worldwide, HBO Max, and CBS Corp.
Watch the full discussion below...
