How To Launch A New Channel In Today’s Smart TV Landscape

At VIZIO, we add new content from partners at a pretty regular clip, with ...

Interview: How ACR Data Is Revolutionizing The Ad Business

VIZIO Platform+ Chief Revenue Officer Mike O’Donnell sat down recently with ...

The Agency Review: Jake Marx, Global Head of Partnerships, Stagwell Media Network

Smart TVs Drive Incremental Brand Reach Over Linear Campaigns

Today’s advertising landscape is incredibly fragmented. Viewers consume TV—and ...

Panel: Fresh Perspectives In Measurement Innovation

Measurement and attribution are two of the louder buzzwords driving the ...

What Did Audiences Watch Most in 2021?

There are many ways to watch TV these days. But traditional linear remains the ...

Video: How To Reach VIZIO Viewers On Other Devices

VIZIO Ads Campaigns Deliver Lasting Impact On Consumers

The practice and measurement of advertising is about more than views and reach. ...