Co-Viewing Measurement is a Must Have To Measure CTV Like Traditional TV

By Charbel Makhoul, Vice President of Product Management, Data Science and ...

VIZIO Home Screen Takeover Promotions Drive Triple-Digit Tune-In Lift

The way viewers discover programming has changed. What used to be flipping ...

Audience Targeting Bolsters VIZIO Home Screen Promotions

One of the best ways to drive viewership of TV programming among smart TV users ...

How To Launch A New Channel In Today’s Smart TV Landscape

At VIZIO, we add new content from partners at a pretty regular clip, with ...

Interview: How ACR Data Is Revolutionizing The Ad Business

VIZIO Platform+ Chief Revenue Officer Mike O’Donnell sat down recently with ...

The Agency Review: Jake Marx, Global Head of Partnerships, Stagwell Media Network

Smart TVs Drive Incremental Brand Reach Over Linear Campaigns

Today’s advertising landscape is incredibly fragmented. Viewers consume TV—and ...

Panel: Fresh Perspectives In Measurement Innovation

Measurement and attribution are two of the louder buzzwords driving the ...