Advertisers who work with VIZIO have a number of tools at their disposal to achieve their goals.
One of these is our Programmatic Guarantee option, which is an automated approach to programmatic CTV ad sales that guarantees impression volume and price. While no results are guaranteed, creating certainty around volume and price variables allows brands to be more strategic about their CTV execution.
For instance, a nationwide ISP recently worked with us on a campaign focused on building awareness for their fiber optic internet offering. Their goal was to improve brand metrics across both upper and lower funnel, including Awareness, Recall, Favorability, Consideration and Intent.
They choose the Programmatic Guarantee option after previously working with VIZIO on other campaigns that delivered their brand metric goals, and were not disappointed.
The campaign was credited with contributing to significant lift in all brand metrics for the ISP, including both general market and Hispanic audiences. On average, the campaign helped influence Awareness by 9 points and Purchase Intent by 4 points, and contributed to Brand Favorability by 10 points among consumers in the market for internet services.
To read the entire case study, submit the form below for free access to all results and data, and learn how VIZIO’s Programmatic Guarantee may be right for you.
