Smart TV Ads Increase Reach and Conversion For Linear Campaigns

Advertisers supplementing their linear TV ad campaigns with smart TV video ads ...

Panel: How the Evolution of Smart TV Will Change Advertising

Smart TVs offer advertisers a host of new capabilities, from audience targeting ...

The Agency Review: Carrie Drinkwater, Chief Investment Officer, MediaHub

Panel: Cross-Platform Advertising Opportunities and Challenges

Audience preferences and behaviors are evolving rapidly as the streaming ...

Post-Peripherals—How Smart TVs Will Take Over Streaming Consumption and Access

VIZIO commissioned Magid, a leading research-based strategic consulting firm, ...

Magid Research: Transactional Advertising Is The Future

VIZIO and Magid Research have joined forces to examine how TV viewers are ...