Celebrity chef, TV host, and successful restauranteur Tom Colicchio is bringing the second season of his innovative cooking show, The Pantry, exclusively to VIZIO’s WatchFree+. In the series, executive producer Colicchio shares culinary secrets and kitchen essentials with other chefs and celebrities in a state-of-the-art kitchen.
Not only can viewers learn how to recreate the meals themselves, but they will also be able to buy products used in the recipes thanks to a QR code unique to each episode that lets viewers buy any individual item or shop for all the products featured in each show.
The news was announced during VIZIO’s 2024 NewFront presentation on April 29th. Colicchio was a featured guest, participating in a fireside chat with VIZIO Group Vice President of Platform Content & Partnerships Katherine Pond. If you missed our NewFront, you can check out the on-stage discussion here.
Tom Colicchio, Host and Executive Producer of the show said, “I’m thrilled to have this partnership between VIZIO and our new series, The Pantry. To create a show that is the first of its kind in culinary shoppable entertainment, where viewers get to learn new tips and recipes and then you can shop the show and purchase everything you see on the screen, from the ingredients to the cookware, spirits and everything in between and recreate the recipes at home, is nothing short of exciting.”
In addition to hosting and producing The Pantry, Colicchio is also a much-beloved fan favorite in the popular Bravo series Top Chef (now in season 21) where he is head judge, and of course as chef and owner of the highly successful Crafted Hospitality restaurant group.
“Tom Collichio’s The Pantry" Season 1 is already airing on VIZIO’s WatchFree+ on our Fork & Flight channel as well as on-demand. Guests from Season 1 of The Pantry include noted chefs and celebrities like Marcus Samuelsson, Kristen Kish, Stephanie Izard, and Liev Schreiber, and more.
The Pantry is the latest addition to VIZIO’s ongoing Branded Content Studios initiative, which brings original content created together with brand partners directly to the VIZIO Home Screen. The VIZIO Branded Content Studio has already created great content for viewers and measurable success for brands with series including 3 Pointers, Clean Break, and Merry & Bright.
Brand content experiences are a natural extension of VIZIO’s current sponsorship offering, and advertisers continually see this new media vehicle achieve key business outcomes. Brand advertisers have seen great success presenting and sponsoring channels inside WatchFree+, VIZIO’s free streaming service. Similarly, many brands have sponsored seasonal content hubs on VIZIO’s home screen experience. Producing bespoke branded entertainment experiences is the latest evolution in this product suite.
To learn more about how you can work with VIZIO on a custom-content experience of your own, or if you are interested in being a brand featured in the upcoming season of The Pantry, select the “Get in touch” button below to connect with a VIZIO Ads representative.
