VIZIO to Showcase Suite of Ad Innovations and Enhanced Audience Engagement Features at 2022 IAB NewFronts

VIZIO to Showcase Suite of Ad Innovations and Enhanced Audience Engagement Features at 2022 IAB NewFronts




VIZIO Ads First Experiential In-Person Event at the Newly Opened Moonlight Studios in SoHo to be Complimented with a Special Streaming Presentation from the Futuristic VIZIO House 


VIZIO today revealed its plans to engage the media buying community during the 2022 IAB NewFronts with both an immersive streaming presentation from the VIZIO House and its first live hospitality event. 


Media Buyers Can Register Here 


VIZIO will showcase the latest advancements around its integrated hardware and software model, industry-leading ACR data, viewing experiences for consumers and direct-to-device offering for advertisers. The presentation will also provide media buyers a deeper understanding of millions of people that start their TV journey with VIZIO every day. 


The IAB NewFronts, an annual event for top streaming providers to showcase their capabilities to advertisers, announced last week that VIZIO will kick off the afternoon activities on the first day of the four day showcase, with the in-person and streaming components taking place simultaneously on Monday May 2nd at 2pm EST. 


VIZIO Ads, which secured in excess of $100 million in commitments from agency holding companies after the 2021 NewFront, is returning to an expanded VIZIO House for its streaming presentation. The virtual house  will also serve as inspiration for the in person event at Moonlight Studios, a new futuristic showroom and “extended reality” studio in SoHo featuring LED columns, walls and an XR stage that invites attendees into elements of the production and step into the VIZIO experience. 



Adam Bergman, VP of National Ad Sales, will host both presentations, which also feature walkthroughs with key leaders responsible for the rapid growth of VIZIO’s data driven offerings, including special opening remarks from Mike O’Donnell, Chief Revenue and Growth Officer.


Sessions include:


Award Winning Integrated Operating System

Liz Buhn, Senior Director of Content and Partner Marketing will showcase the award-winning integrated operating system that makes content discovery and interoperability a favorite for millions of unique VIZIO viewers every day. 



Katherine Pond, VP of Business Development will showcase the explosion of premium streaming partners and the newly revamped WatchFree+, VIZIO’s owned and operated free ad supported content offering featuring hundreds of free ad supported linear TV channels and on demand library with thousands of premium titles from major studios. She will also reveal a special VIZIO exclusive, you won’t want to miss.


VIZIO Features

Ethel Alvarez, Content Manager, will provide the latest in VIZIO Features, where programming decisions are informed and influenced by opt-in viewership data. This includes content channels like Polaris, to highlight hip-hop culture; Gamernation for gamers; Fork & Flight for our food and travel lovers; Kick Back for action and adventure lovers; Love Always for all the rom-com folks and more.


Inscape Data & VIZIO Analytics

Charbel Makhoul, VP of Product, Data Science and Analytics at Inscape, will dive into how the currency grade data from 20 million opted-in connected devices powers personalization and advanced viewing features for VIZIO, and is fueling the measurement revolution in TV. Additionally, Director of Media Insights and Analytics, Devin Fallon, will discuss how Inscape powers its audience and attribution offering, VIZIO Analytics.


The VIZIO Audience

VIZIO sells thousands of TVs every day and is the first stop for millions of people in their TV viewing journey. This includes hard-to-reach Millennials and Gen Z’s, all the way to Gen Xers and Baby Boomers, kids & families, multicultural audiences, sports fans, gamers, cinephiles and more. Get a deeper understanding of the audience, and how VIZIO’s entire hardware line, operating system, and advertising offering is designed with them in mind. 


High Impact Inventory

Nyma Quidwai, Senior Director of Client Services, will show the high impact ad inventory built into the VIZIO experience. This includes the Home Screen Hero, which recently drove a 95% tune-in lift for a series premiere from a broadcaster, cultural content hubs and video ad inventory across WatchFree+ and partner apps.


VIZIO Ads and Innovation

Since launching its direct-to-device business in 2019, the VIZIO Ads and Innovation team has grown to more than 400 people, with offices in Los Angeles, San Francisco, New York, and Denver. VP of Product Management, Oz Lang, will dive into how this investment has led to cutting-edge products including VIZIO’s cross-device Household Connect offering, Universal Frequency Control, Incremental Reach and more. 


More About VIZIO Ads

VIZIO Ads was created to help deliver a more relevant advertising experience to consumers and brands alike. Offering premium, addressable advertising inventory inside of WatchFree+ and within popular TV channels and apps, VIZIO Ads gives advertisers the ability to reach new audiences with relevant messages at the right time. VIZIO Ads gives its customers personable service, app-level transparency and screen-level verification to ensure brands can invest with confidence across one of the largest smart TV footprints in the U.S.


Media Buyers Register Here 

Get in touch