VIZIO today announced that Warner Bros. Motion Picture Group is promoting the upcoming theatrical release of Warner Bros. Pictures highly anticipated Beetlejuice Beetlejuice across the VIZIO platform, leveraging Home Screen placements, video, mobile push notifications, and an exciting new voice activation feature that incorporates a key line from the movie.
By saying “Beetlejuice, Beetlejuice, Beetlejuice” into a VIZIO Voice Remote, viewers can launch a bespoke Movie Collection portal, which features an autoplay sound-on video preview of Beetlejuice Beetlejuice. VIZIO’s Smart TV audience can also click to watch the extended trailer or purchase opening weekend tickets.
VIZIO will promote this voice activation capability off-platform to VIZIO viewers using the VIZIO Mobile App, as well as through mobile push notifications, social media and email, informing viewers how to use their voice remote for a Beetlejuice experience. These touchpoints will drive users into the Movie Collection, which features hundreds of premium titles across VIZIO’s WatchFree+ and partner apps, some of which may require a subscription.
The experience will also be accessible on VIZIO’s Home Screen, where Warner Bros. is leveraging Beetlejuice-branded Hero, Spotlight, Discover, and Recommends units to reach millions of viewers as soon as they turn on their TVs. These custom-crafted Home Screen units guide viewers to watch the Beetlejuice Beetlejuice trailer.
This multi-platform integration makes Warner Bros. the first partner to utilize VIZIO’s voice-activation capabilities, and new video and audio elements within its collection page. The sponsorship kicked off on Sunday, August 18, 2024, and will run until Friday, September 6, 2024, when Beetlejuice Beetlejuice premiers in theaters.
“Streaming now accounts for the lion’s share of TV viewing time and it’s enabling new, engaging ways for brands to connect with consumers that truly enhance the at-home entertainment experience,” said Sean Booker, Head of Media & Entertainment, National Advertising Sales at VIZIO. “And with viewers increasingly relying on their Smart TV to power their streaming experience, the Home Screen has become the most efficient vehicle for brands to drive both mass reach and lower funnel outcomes.”
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