Lucy Sutphin is the Product Marketing Director at VIZIO Ads. Watch this video to find out more about her work and how she leads the development of creative ad offerings like the Branded Content Studio and the VIZIO Homescreen.
Who are you and what do you do?
My name is Lucy Sutphin and today I lead the VIZIO Ads product marketing team. We get to create and help bring to life all the different ad offerings here at VIZIO. We get to run the GTM, making sure we're reaching out to the right clients with the right story and connecting those dots.
In addition, we are the ones who create all the different stories of our incredible products and offerings in total that we're bringing to market
What’s your favorite part of the VIZIO offering?
I love the VIZIO Home Screen. First and foremost, I think it is the best aggregation of the entire streaming universe. Where else do you turn on the TV and you don't have to jump into all the apps? All the new content is surfaced directly to you. You're a crime fan? You've got the latest crime shows served to you the moment you turn the TV on. And I think, as a total advertising geek, there's no better place to have mass reach in the TV ecosystem.
The incredible thing about our Homescreen is it's proven to actually move consumers, not just into your content, for our media and entertainment partners, or signing up for your service for our media and entertainment partners, but for our GM partners, you're bringing people into the store, you're proving out foot traffic, and we have an incredible measurement team and analytics team that's able to showcase how your Homescreen buy can push your consumers through the full funnel.
How do you describe VIZIO’s approach to customer success?
What I love most about the different products that we put out at VIZIO is they are designed first for our customers, and for our viewers. Everything we create, particularly from an ad product, is rooted in the consumer-centric experience, which makes it really fun as a product marketer to get to go out and say, “You know this big frustration that you have as a viewer? Well, we've solved that, and we figured out how to have a meaningful connection with the brand.”
How does VIZIO’s Branded Content Studio work?
What I love about the Branded Content Studio is it gives us a way to take advantage of the VIZIO Homescreen as a distribution platform. Again, this is the best way to put your brand and your brand stories side by side with Hollywood heavy hitters, right? Your story is going to get the same treatment that a new A-list movie is going to get, which makes it credible to the audience and makes it reachable and makes the audience actually able to find this incredible story.
I think something that's really cool is there are different shoppable elements that we're able to weave into these different branded content executions down to having QR codes on the media that lives on the Homescreen
What do you like most about working at VIZIO?
At VIZIO, we have the kind of people who want to explore what's new and are willing to put in the time and investment to do so, and I think that's what keeps us right at the forefront of this industry, and what's helped us continue to expand and become a real player in both a consumer led product and also in an ad platform.
To view more VIZIO interviews and learn more about VIZIO partnership opportunities, visit the LIMITLESS LEADERS video hub, or click the "Get in touch" button below to connect with a VIZIO representative.
